Meta protection
For active linked Meta accounts, eligible blocked-person audience membership is maintained hourly, including removal of expired or unblocked entries. Meta matching and processing, together with campaign audience settings, determine whether and when an exclusion applies.
On this page
Connect and configure
Complete Meta account linking and any required ownership checks. Confirm the account is active and apply the appropriate exclusion audience in the campaigns you want to protect.
How updates run
For active linked Meta accounts, eligible blocked-person audience membership is maintained hourly, including removal of expired or unblocked entries. Meta matching and processing, together with campaign audience settings, determine whether and when an exclusion applies.
A decision is not instant audience enforcement
A blocked record, an audience submission and a matched campaign exclusion are separate stages. Check the integration and audience state when reviewing protection.
ConversionOS
When configured with fraud protection, ConversionOS can withhold suspicious conversion events. Conversion destination setup and audience exclusions are different controls.
Frequently asked questions
Can I use Meta without Google Ads?
Yes. Configure each integration independently.
Does an exclusion match every blocked visitor?
No. Available identifiers, Meta matching, platform processing and campaign configuration limit coverage.