Lunio vs AdProtektor
Lunio — formerly PPC Protect, rebranded in 2022 — has built a strong product for enterprise advertisers and large agencies. But that model — annual contracts, sales-led pricing, custom onboarding — is friction if you're a performance team that wants to plug in a click-fraud tool today and see what it catches by Friday. AdProtektor is the same category of product, built for self-serve: $84/month, 5-minute install, real free trial.
The click-fraud-protection category has split by go-to-market motion, not by underlying technology. Enterprise-tier tools optimize for the sales cycle: long pilots, custom dashboards, integration with internal BI. Self-serve tools optimize for time-to-first-value: paste a script, see fraud blocked the same hour. Both can use the same underlying detection signals — the question is whether you want to spend a quarter procuring software or a Tuesday afternoon installing it. AdProtektor is the second kind of tool, with the same detection depth (150+ device and behavioral signals, person-based profiling, multi-platform enforcement) as the enterprise category.
| Dimension | AdProtektor | Lunio |
|---|---|---|
| Pricing model | Published prices from $84/mo, self-serve — no sales call. | A sales-driven flow. |
| Contract commitment | Month-to-month with a free trial; cancel anytime. | This page's read: accounts that can absorb annual contracts and per-seat or per-spend pricing. |
| Who it's built for | Self-serve teams that install today and see results the same day. | Aimed at enterprise advertisers and large agencies. |
| Getting started | One line of JS, one MCC link request, Meta connected — about 5 minutes. | Custom onboarding, as the enterprise model implies. |
| Channel coverage | Google Ads IP exclusions and Meta Custom Audience exclusions from one install. | Expanded from Google Ads click-fraud blocking to more channels. |
| Detection signals | 150+ device and behavioral signals profile the visitor, not the connection. | Both kinds of tool can use the same underlying detection signals. |
This comparison reflects each vendor's publicly documented approach at the time of writing, and capabilities change — check the current details with the vendor before you decide.
The category looks crowded — but most tools differ on a handful of dimensions. Evaluate any vendor on these before deciding.
Standard $84/month, Pro from $120/month, Enterprise from $316/month. Sign up, install, see fraud data on your own traffic — no procurement cycle. If you grow into Enterprise, the same product just scales; you don't switch tools.
Every plan starts with a free trial on your real traffic. See exactly how much fraud AdProtektor catches before paying. Most accounts find that 10–20% of their clicks are bot, click-farm, or repeat-offender traffic — the trial answers "is this worth paying for?" with your own data, not a demo.
150+ device and behavioral signals build a profile of the visitor, not the connection. The same person gets caught even after switching to a fresh residential IP, a new device, or a different browser — the signature that matters is the behavior, not the network.
One line of JS (or the WordPress plugin), link Google Ads with one MCC request (no OAuth, no tokens), connect Meta, done. Protection is live and the first numbers come back within hours.
Enterprise pricing starts at $316/month for 20 domains and scales by click tier up to 150,000 clicks/month — self-serve, no custom MSA. Need more than that? We build a custom plan sized to your account.
ConversionOS (optional add-on) reports only your real customers' conversions to Meta, Google, and GA4 — fraudulent conversions are withheld, so your optimization and audiences learn from true data. Includes per-person commerce and event reporting.
AdProtektor protects Google Ads (via tracking-template diversion + auto-syncing IP exclusions) and Meta — Facebook and Instagram — via Custom Audience exclusions and the Conversions API. One install on your site covers both channels. Multi-domain accounts manage everything from a single dashboard, with per-domain protection rules and a unified fraud-rate view across the whole portfolio.
Self-serve pricing from $84/mo. Session recording is on every plan; Pro extends replay retention to 30 days. Enterprise starts at $316/mo for 20 domains and up to 150,000 clicks/mo — no custom contracts required.
1 domain • 5,000 clicks/mo • Session Recording • 7-day replays · 30-day fraud evidence
Up to 10 domains • 10,000–40,000 clicks/mo • 30-day replays · 60-day fraud evidence
20 domains • up to 150,000 clicks/mo • 60-day replays · 90-day fraud evidence
Yes — PPC Protect rebranded to Lunio in 2022. It's the same company and team; the ppcprotect.com site now redirects to lunio.ai, and the product expanded from Google Ads click-fraud blocking to broader invalid-traffic protection across more channels. So if you're searching for a 'PPC Protect alternative', you're looking at the same tool under its current name — and everything on this page applies.
Lunio's positioning has shifted toward enterprise and agency customers — the kind of accounts that can absorb a long sales cycle, annual contracts, and a per-seat or per-spend pricing model. That's the right fit for some businesses. But if you're a mid-market e-commerce store, lead-gen site, or in-house performance team that wants to install a click-fraud tool today and see results this week, the enterprise sales-led model is friction without an upside. AdProtektor is built for self-serve: install in 5 minutes, no contract, free trial, see results the same day.
Two things matter: (1) Self-serve vs. sales-led. AdProtektor publishes prices on the site, runs a real free trial, and lets you cancel anytime — Lunio's flow is sales-driven. (2) Person-based detection plus ConversionOS. AdProtektor profiles the visitor across IPs, devices, and browsers, and (optionally) reports only real-customer conversions to the ad platforms so optimization stays clean. Both are detection-quality features, not pricing tricks.
Yes. Pro covers up to 10 domains and 40,000 clicks/month. Enterprise covers 20 domains and up to 150,000 clicks/month, with dedicated benchmark analysis and 24/7 support — and beyond that we build a custom plan sized to your account. You don't need a custom contract to get a multi-domain setup — Enterprise pricing starts at $316/month, self-serve.
Every plan includes the full click classification breakdown (Real / Crawler / Bot / Competitor / Click Farm), per-campaign fraud rates, exclusion-list activity logs, and session recordings for every flagged visit on every plan. Pro adds on-demand AI person analysis and AI fraud reports; Enterprise adds benchmark analysis against the AdProtektor customer base. If you need raw event data, the dashboard exports CSV.
About 5 minutes. Paste one line of JS on your site (or install the WordPress plugin), link Google Ads with one MCC link request (no OAuth, no tokens), connect Meta, and protection is live. First blocked clicks appear within hours. The free trial runs the full feature set of whichever plan you pick — no enterprise sales call required.
Stop bleeding ad budget
Most accounts find that 10–20% of paid clicks are bot, click-farm, or repeat-offender traffic. Start your free trial — the first numbers come back the same day you install.
free trial • Cancel anytime • See results on day one • Already a customer? Log in
