Tools and reports
The Tools section holds the reports and utilities that sit outside day-to-day monitoring: the Google Ads refund report, the protection value report, keyword and search-term opportunity finders, extension coverage, ad copy help, and AI traffic analysis on Enterprise.
On this page
Reports
- Google Ads refund report
- Exports invalid-click evidence for a Google invalid-traffic claim. Read the refund report article first — it explains what Google will and will not refund.
- Protection value report
- Quantifies the spend you avoided by blocking fraudulent clicks. Available on Pro and above.
- AI traffic analysis
- AI-generated insight across a period of traffic, surfacing patterns no single session shows. Enterprise.
Google Ads tools
- Keyword opportunities — keywords worth adding based on your actual traffic.
- Winning keywords — which of your keywords are genuinely performing.
- Search terms — the real queries triggering your ads, and which attract fraud.
- Extension coverage — gaps in your ad extensions.
- Ad copy — help writing and improving ad text.
Tools follow your connections and plan
Platform-specific tools appear only when that platform is connected, and plan-gated tools only on plans that include them — so the section shows what you can actually use.
Frequently asked questions
Where do keyword suggestions come from?
From your own Google Ads data combined with the traffic AdProtektor observes on your site, which is why the suggestions are specific to you rather than generic.