Analytics
Analytics is where you go from summary to detail. Eight tabs break your traffic down by session, person, block, country, campaign, keyword and device, all filtered by the same date range, with CSV export and customisable columns.
On this page
The tabs
| Tab | What it answers |
|---|---|
| Sessions | Every individual visit, with its threat score and classification |
| Persons | Every visit from one browser on one device, grouped under its persistent visitor identity |
| Blocked IPs | Which addresses are blocked, and why |
| Blocked Persons | Which people are blocked, and why |
| Countries | Where traffic and fraud come from |
| Campaigns | Which campaigns attract the most fraud |
| Keywords | Which keywords attract the most fraud |
| Devices | Device, OS and browser breakdown |
Getting the most from it
- Start with Campaigns and Keywords. Fraud concentrates. Finding the one keyword drawing most of it is usually the highest-value five minutes you will spend here.
- Use Persons rather than Sessions when investigating a repeat offender — every session and IP of that browser is in one place.
- Save a view you return to often, so a filter set you rely on is one click away.
- Export to CSV for anything you need outside the product.
Customise the columns
The default columns suit a general look. If you always check the same three fields, set the table up once and it stays that way.
Drilling in
Rows open detail panels — a person's full history (every IP and session of that browser), their AI classification and, where enabled, their session replay. See Person profiles.
Frequently asked questions
Can I filter to paid traffic only?
Yes — filter within analytics, or set the website's tracking mode so only paid traffic is tracked at all.
How far back does the data go?
History is available according to the relevant data-retention policy and your plan. Recordings have separate retention windows; see Session recording.