Analytics
Analytics is where you go from summary to detail. Eight tabs break your traffic down by session, person, block, country, campaign, keyword and device, all filtered by the same date range, with CSV export and customisable columns.
The tabs
| Tab | What it answers |
|---|---|
| Sessions | Every individual visit, with its threat score and classification |
| Persons | Clustered visitors — the same person across their IPs and devices |
| Blocked IPs | Which addresses are blocked, and why |
| Blocked Persons | Which people are blocked, and why |
| Countries | Where traffic and fraud come from |
| Campaigns | Which campaigns attract the most fraud |
| Keywords | Which keywords attract the most fraud |
| Devices | Device, OS and browser breakdown |
Getting the most from it
- Start with Campaigns and Keywords. Fraud concentrates. Finding the one keyword drawing most of it is usually the highest-value five minutes you will spend here.
- Use Persons rather than Sessions when investigating a repeat offender — that is where clustering pays off.
- Save a view you return to often, so a filter set you rely on is one click away.
- Export to CSV for anything you need outside the product.
Customise the columns
The default columns suit a general look. If you always check the same three fields, set the table up once and it stays that way.
Drilling in
Rows open detail panels — a person's full identity cluster, their AI classification and, where enabled, their session replay. See Person profiles.
Frequently asked questions
Can I filter to paid traffic only?
Yes — filter within analytics, or set the website's tracking mode so only paid traffic is tracked at all.
How far back does the data go?
Analytics covers your account history. Session recordings are the exception — they are purged on a plan-based schedule, see Session recording.
Related articles
Person profiles
Everything AdProtektor knows about one visitor — linked IPs and identities, session history, AI classification and replay.
Dashboard overview
What every number on the main dashboard means — visitors, blocks, protection scores, threat breakdown and budget protected.
Traffic classification
The five traffic categories AdProtektor sorts every visit into — Real, Crawler, Bot, Competitor and Click Farm — and the finer states shown in the dashboard.