Conversion intelligence
Beyond delivering conversions, ConversionOS reports on them: revenue, orders, average order value, unique customers and total lifetime value, with customer segments, attribution by source and country, funnel drop-off, cohort retention, and custom widgets you build without SQL.
On this page
Headline metrics
Revenue, orders, average order value, unique customers and total lifetime value, each with period-over-period comparison so you see direction rather than just a number.
Customer segments
Customers are grouped by behaviour, which makes the difference between growing revenue and growing a customer base visible.
| Segment | Who they are |
|---|---|
| New | First purchase in the period |
| Loyal | Repeat buyers with consistent activity |
| Whales | A small group driving a large share of revenue |
| At-Risk | Previously active, now slowing down |
| Churned | Stopped buying |
| One-Time | Bought once and never returned |
Attribution
Revenue is attributed by source and campaign and by country, including average lifetime value per acquisition source. That last one matters: the campaign with the cheapest conversions is often not the one bringing customers who stay.
Funnel and retention
- Sales funnel with drop-off — where visitors leave between product view, cart, checkout and purchase.
- Cohort retention — whether customers acquired in a given period keep buying.
- Top customers and top products — by units, revenue and share of revenue.
- Revenue and orders over time — daily, weekly or monthly.
Custom widgets
Build any metric, aggregation, dimension and chart combination you need, with no SQL. Useful when your business has a metric the standard set does not cover.
Frequently asked questions
How is lifetime value calculated?
From the conversions ConversionOS has recorded for a customer, using the stable anonymous customer ID that links their purchases over time.
Can I see this without the fraud dashboard?
Yes. True Tracking accounts are tracking-only and see the ConversionOS dashboard as their home, with the fraud-protection surfaces hidden.