Paranoia Mode
Paranoia Mode blocks a visitor from their second paid-ad click within a configured window. It is the most aggressive protection available and will block some genuine returning shoppers, so it suits high-cost-per-click accounts under active attack rather than everyday use.
This will block some real customers
Plenty of legitimate buyers click an ad, leave, think about it, and click the same ad again. Paranoia Mode treats that second click as fraud. Turn it on deliberately, and watch your conversion rate while it is on.
When it makes sense
- You are under an active, obvious click attack and need it stopped now.
- Your cost per click is high enough that one wasted click costs more than one lost lead.
- Your product is a one-visit purchase where repeat ad clicks have no legitimate explanation.
When it does not
- Considered or high-value purchases where customers research across several sessions.
- Any account where you cannot watch the conversion impact closely.
- As a substitute for tuning your threat threshold — try that first.
Configuring it
Enable it in Settings → Protection. You can set the excessive-click threshold and the window it applies over, and enable an email notification when it fires so you know it is acting.
ConversionOS softens the risk
If a visitor Paranoia Mode blocked goes on to convert, ConversionOS rolls them back out of your exclusion lists and credits the conversion. That makes aggressive blocking considerably safer to run.
Frequently asked questions
Should I run Paranoia Mode all the time?
Usually not. Treat it as a response to an attack rather than a permanent setting, and return to threshold-based blocking once the attack subsides.
How do I tell if it is costing me conversions?
Watch your conversion rate and lead volume for the days it is on against a comparable period before. If both drop noticeably while blocked clicks rise, it is over-blocking for your business.
Related articles
Click-frequency rules
Block visitors who click your ads too many times in a window, regardless of how legitimate each individual click looks.
Threat score and threshold
What the 0–100 threat score means, how the configurable threshold controls blocking, and when to move it.
What ConversionOS is
Server-side conversion tracking and conversion intelligence — reliable conversion data, plus automatic recovery when protection blocks a real customer.