Click-frequency rules
Click-frequency rules block a person or IP that produces more than N ad-landing sessions within a time window you set. They catch budget-draining repeat clicking that individual visits do not look suspicious enough to flag on their own.
Some fraud is invisible one click at a time. A competitor clicking your ad four times a day looks like an ordinary interested visitor on any single visit — the pattern is only visible in aggregate. Click-frequency rules act on that pattern directly.
How to configure it
In Settings → Protection, enable click blocking and set three values.
- Threshold
- How many ad-landing sessions trigger the rule.
- Window
- The period those sessions must fall within — expressed in hours or days.
- Block duration
- How long the resulting block lasts.
Match the window to your buying cycle
A considered purchase legitimately involves several visits over a week, so a tight rule will catch real shoppers. An impulse purchase does not. Set the threshold above what a genuinely interested customer would plausibly do in that window.
What counts as a click
The rule counts paid ad-landing sessions, not page views. Someone browsing twelve pages after one ad click counts once. Someone arriving from your ad twelve separate times counts twelve times.
Related but different: Paranoia Mode
Paranoia Mode is the most aggressive version of this idea — it blocks from the second ad click in a window. See Paranoia Mode.
Frequently asked questions
Is this on by default?
No. Click-frequency blocking is opt-in, because the right threshold depends entirely on your buying cycle.
Can I get an email when someone trips the rule?
Yes — excessive-click email notification can be enabled alongside the rule, and you can build broader notifications with alert rules. See Alerts.
Related articles
Paranoia Mode
The most aggressive blocking setting — block repeat paid-ad clicks from the second click in a window.
Automatic blocking
Turn detection into action — how auto-blocking works, what it does on each platform, and how long blocks last.
Industry profiles
Apply blocking rules and risk benchmarks tuned to your sector in one click, using pre-built profiles covering 42 industries.