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IP exclusion sync

Eligible blocked IPs are submitted through an active linked Google Ads account, using account or selected-campaign scope. Platform support, account permissions and successful synchronization affect enforcement; the block decision alone is not proof that an exclusion reached Google.

On this page

IP exclusions help prevent ad delivery to the specified addresses within supported account or campaign scope. They do not guarantee recognition after an address changes or establish a refund.

How it works

  1. A visitor is blocked

    Either automatically by score or rule, or manually by you.

  2. Their IP is queued for exclusion

    Eligible IPs associated with the block are prepared for the selected account or campaign scope.

  3. The exclusion is written to Google Ads

    At account level, or scoped to the campaigns you selected.

  4. The sync is logged

    The IP-exclusion log records what was written and when.

Google limits how many IPs a campaign can exclude

Google Ads caps IP exclusions per campaign. AdProtektor prioritises the highest-value exclusions within that budget, which is another reason permanent blocks are reserved for the clearest fraud rather than applied liberally.

Auditing what happened

Open the IP-exclusion log from your Google Ads integration settings. It gives you a per-IP history of exclusions — useful for confirming protection is live, and for evidencing an invalid-traffic claim. See The Google Ads refund report.

When exclusions are removed

Unblocking or whitelisting removes the exclusion. If you run ConversionOS, a blocked visitor who later converts is rolled back out of the exclusion list automatically — you do not have to notice and fix it yourself.

Frequently asked questions

How quickly do exclusions reach Google Ads?

Syncing runs continuously rather than on a daily batch, so exclusions land shortly after the block. Propagation inside Google Ads then takes its own short time.

Can I see the exclusions in Google Ads itself?

Yes. They appear in your campaign or account IP exclusion settings exactly as if you had added them by hand.

Will this interfere with exclusions I added manually?

No. Your own entries are left alone; AdProtektor manages the ones it added.

Make your next click count

Your budget has better places to go.

Connect your campaigns, configure your protection and let AdProtektor handle the ongoing checks. Start with your own traffic.

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