Channel coverage
Google Ads only, or Meta + Google Ads + others? Single-channel tools force a second-tool decision as soon as your paid mix changes. Multi-channel tools cost less in total ownership even when their per-month price is similar.
ClickGuard vs AdProtektor
The ClickGuard alternative that also protects your Meta spend.
ClickGuard built a focused Google Ads click-fraud tool. If you only spend on Google, it covers what it claims to cover. But the moment you start running ads on Meta — Facebook, Instagram, Reels — you have unprotected paid traffic that ClickGuard doesn't touch. AdProtektor covers Google Ads and Meta from one install, with person-based AI detection that follows the fraudster, not the IP.
Most advertisers don't run only one channel. A typical performance setup is something like 60% Google / 30% Meta / 10% test budgets, and the channel mix shifts quarter to quarter. A click-fraud tool that only enforces on one channel either leaves the other channel exposed, or forces you into a two-tool stack with two scripts, two dashboards, and two contracts. AdProtektor was built to be the single tool: same person-based detection running across Google Ads and Meta, one install, one dashboard. As your channel mix changes, your protection doesn't have to.
Buyer's guide
What to look for in a click-fraud tool
The category looks crowded — but most tools differ on a handful of dimensions. Evaluate any vendor on these before deciding.
Enforcement primitives
On Google, the gold standard is auto-syncing to the IP-exclusion list AND diverting at the tracking-template level (so identified fraud never reaches the landing page). On Meta, the right primitive is a Custom Audience exclusion. Tools that only do IP exclusion miss half of what's possible.
Detection beyond IP+UA
Fraudsters rotate IPs and spoof user-agents trivially. The detection signals that survive: behavioral fingerprinting (mouse, scroll, click-latency), navigation entropy, viewport patterns, device-graph linking. Look for 150+ signals and "person across IPs", not "IP + browser fingerprint".
Conversion data quality
Blocking fraud is only half the job — the other half is keeping fraudulent conversions out of the data you send Meta and Google. If bot and click-farm conversions get reported, the platforms optimize toward more of them. Ask whether the tool gates conversion dispatch on its fraud verdict. ConversionOS does.
Why AdProtektor
Where AdProtektor is built differently
Google Ads + Meta from one install
One line of JS, two channels protected. IP-exclusion auto-sync to Google Ads, Custom Audience exclusion sync to Meta. Same dashboard, same detection model, same exclusion-management UI. No second vendor as your channel mix changes.
Tracking-template diversion on Google Ads
We don't just add the IP to an exclusion list (which only stops future clicks). For identified fraud, the Google Ads tracking template diverts the visitor away from your landing page on arrival — so your analytics, your remarketing list, and your conversion path stay clean from this click forward.
Person-based AI (150+ signals)
Behavioral fingerprinting that survives IP rotation, device changes, and proxy networks. The fraudster gets caught on their second visit even if they used a different IP, different device, and different browser the first time.
5-category classification
Every click labeled: Real, Crawler, Bot, Suspicious Repeat Visitor, or Click Farm. You see what kind of traffic each campaign is actually producing — not just a binary fraud / clean verdict.
Session recording for verification (every plan)
Replay any flagged visit — mouse, scroll, clicks — to verify the decision yourself. No more guessing whether your fraud tool just blocked a real customer.
Clean conversion data (ConversionOS add-on)
AdProtektor knows which clicks are fraud, so ConversionOS reports only your real customers' conversions to Meta + Google with a shared event ID — bot and click-farm conversions are withheld. Your optimization and lookalike audiences learn from true data, with per-person commerce and event reporting instead of an anonymous count.
Where it runs
AdProtektor protects Google Ads (via tracking-template diversion and auto-syncing IP exclusions, plus Google Enhanced Conversions support via the optional ConversionOS add-on) and Meta — Facebook and Instagram — via Custom Audience exclusions and the Conversions API. One install on the site, OAuth connection to Google Ads and Meta, both channels live from the same dashboard. ClickGuard's Google-only model means a typical Meta-spending advertiser has unprotected paid traffic running every day.
Pricing
AdProtektor pricing
From $84/mo on Standard, $120/mo on Pro (with 30-day replay retention), or from $316/mo on Enterprise with volume pricing. All plans include the 3-day free trial — see what AdProtektor catches on your real Google + Meta traffic before paying.
Standard
$84/mo
1 domain • 5,000 clicks/mo • Session Recording • 7-day replays · 30-day fraud evidence
Pro
$120/mo
5 domains • 40,000 clicks/mo • 30-day replays · 60-day fraud evidence
Enterprise
from $316/mo
10–100+ domains • volume pricing • 60-day replays · 90-day fraud evidence
FAQ
Common questions
Is ClickGuard worth it if I only run Google Ads?
ClickGuard is built for Google Ads and does that one channel well — fine if your paid spend is 100% Google. The moment you start spending on Meta — even a small test budget — you have unprotected traffic running in parallel, and you'll need a second tool. AdProtektor covers both channels from one install, so you don't end up with two click-fraud subscriptions, two dashboards, and two tracking scripts as your channel mix changes.
How is AdProtektor different from ClickGuard?
Three things matter: (1) Multi-platform — Google Ads + Meta Custom Audience exclusions out of the box. (2) Person-based AI detection profiles the visitor across IPs and devices (150+ signals) rather than primarily IP+UA. (3) ConversionOS (optional) reports only real-customer conversions to Meta and Google and withholds fraudulent ones, so the platforms optimize on clean data — with per-person commerce reporting.
Will AdProtektor work with my Google Ads tracking template?
Yes. AdProtektor uses the Google Ads tracking template to divert identified fraud traffic away from your landing page on arrival — the click still happens (Google bills for that one), but the bad visitor never burns through your landing page, your analytics, your remarketing list, or your conversion path. Setup is one paste into Google Ads' Tracking Template field; we provide the exact string.
What happens to my Meta spend with AdProtektor?
AdProtektor pushes confirmed fraud to a Meta Custom Audience exclusion, so future ad delivery skips those users entirely. The Meta side of protection also feeds ConversionOS — confirmed fraud is withheld from the conversions sent to Meta, so your optimization and audiences learn only from real customers. ClickGuard doesn't enforce on Meta at all.
How does pricing compare?
AdProtektor Standard is $84/month for 1 domain, Pro is $120/month for 5 domains (with longer 30-day replay retention), and Enterprise starts at $316/month. All include a 3-day free trial. When comparing prices across click-fraud tools, make sure you compare on the same unit — "clicks tracked" vs. "clicks blocked" vs. "visits" — because the labels are not standardized across the category.
Stop bleeding ad budget
See how much fraud is hiding in your traffic — in 5 minutes.
Most accounts find that 10–20% of paid clicks are bot, click-farm, or repeat-offender traffic. Start your free trial — the first numbers come back the same day you install.
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