Alerts
Alert rules watch a metric — fraud rate or blocked ad clicks — and notify you by email, browser push or webhook when it crosses your threshold. Rules are evaluated once a day, so treat alerts as a daily safety net rather than a real-time attack siren.
On this page
A click attack that runs for days before anyone logs in is expensive. Alerts close that gap.
Alerts are evaluated once a day
The evaluator runs on a daily schedule, so a threshold crossed shortly after a run is not reported until the next one — up to about 24 hours later. Alerts are the right tool for noticing a sustained problem, not for responding to an attack within the hour.
Creating a rule
Open Alerts for the website
From the main navigation.
Choose a metric
Fraud rate, or blocked ad clicks.
Set a comparator and threshold
Greater than, or greater than or equal to, your chosen value.
Pick your channels
Email, browser push, webhook — or any combination.
Choosing a threshold
Base it on your own baseline
Watch your normal fraud rate for a week, then set the threshold meaningfully above it. A rule that fires constantly gets ignored, which is worse than no rule.
Channels
- Goes to your account address. Best for alerts you want a record of.
- Browser push
- Immediate desktop notification. Best for things needing a fast response.
- Webhook
- Posts to a URL you control — route alerts into Slack, PagerDuty or your own systems.
Other notifications
Separately from alert rules, you can enable excessive-click emails, campaign fraud-spike alerts, and scheduled email summaries. See Notifications.
Frequently asked questions
Why can I not see Alerts?
The alerts engine is a platform feature that may not be enabled for every account, and it does not apply to tracking-only plans. If the section is missing, contact support.
How often do rules evaluate?
Once a day. A crossing that happens just after a run waits for the next one, so worst-case notice is close to 24 hours. For faster signal, watch the dashboard or enable the excessive-click email, which fires from the blocking rules themselves.