Refunds and settlement delay
A settlement delay of 0–60 minutes holds conversions briefly so an order cancelled straight away never reaches your ad platforms. For refunds after the fact, ConversionOS fires compensating events — a negative-value Purchase to Meta CAPI and a refund event to GA4.
Not every completed order stays completed. Without handling, cancellations and refunds leave your ad platforms optimising toward revenue that no longer exists.
Settlement delay
Set a delay of 0 to 60 minutes before a conversion is dispatched. If the order is cancelled or refunded within that window, the event is simply never sent — cleaner than sending it and correcting afterwards.
Choosing a delay
Match it to how quickly your cancellations actually happen. Most immediate cancellations occur within minutes, so 10–15 minutes catches the bulk. A longer delay means slower feedback to your ad platforms' optimisation.
Refunds after the window
For refunds that arrive later, compensating events are fired instead.
- Meta CAPI
- A negative-value Purchase event, so the reported revenue nets out.
- GA4
- A refund event, matching GA4's own e-commerce model.
Your own data stays intact
Raw conversion records are kept in AdProtektor regardless of what is sent onward, so your revenue reporting reflects reality even when a destination's view of it is corrected after the fact.
Frequently asked questions
Does a settlement delay hurt ad optimisation?
A short delay is negligible — ad platforms optimise over hours and days, not minutes. Sending revenue that later evaporates is the more damaging option.
What if a refund happens weeks later?
The compensating event still fires. How much a platform weights a very old correction is up to that platform.
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Conversion intelligence
Revenue, lifetime value, customer segments, attribution, funnel drop-off and cohort retention — built from your conversion data.