Delivery health and retries

The delivery-health dashboard shows the last seven days of deliveries per destination, with the reason for any failure — auth error, rate limit and so on. Failed deliveries retry automatically with exponential backoff, and any conversion can be re-fired by hand.

Conversion tracking fails quietly by nature. A destination stops accepting your events and nothing announces it — you simply see fewer conversions and assume demand dropped. The delivery-health view exists so that never happens silently.

What it shows

Per-destination delivery status over the last seven days.
Counts of delivered and failed events.
The reason for each failure — authentication error, rate limit, rejected payload and so on.

Automatic retries

Failed deliveries retry automatically with exponential backoff, which clears transient problems — a rate limit or a brief outage — without any action from you.

When to step in

Authentication errors: Will not fix themselves. A credential has expired or been revoked at the destination — reconnect it.
Persistent rate limits: Suggest volume beyond the destination's allowance. Check your account limits at that platform.
Rejected payloads: Usually mean a configuration mismatch at the destination, such as a pixel or measurement ID pointing somewhere unexpected.

The underlying data is never lost

Raw conversion records are stored in AdProtektor whatever happens downstream, so a destination outage costs you delivery — not the record. Once fixed, affected conversions can be re-fired.

Manual re-fire

Any conversion can be re-fired by hand once the underlying problem is resolved, so a period of failed delivery can be repaired rather than written off.

Frequently asked questions

How will I know if delivery is failing?

The delivery-health dashboard surfaces it directly. Checking it after any change to a destination — a new pixel, a rotated credential — is a good habit.

Do retries risk duplicate conversions?

No. Events carry a stable event ID, so a destination that has already seen one de-duplicates the retry.