Setting up ConversionOS
Setup is three steps: enable the add-on on your plan, connect at least one destination, and confirm a conversion arrives. Your existing tracking script already collects the events — you are configuring where they get sent.
No second script to install
ConversionOS uses the tracking script you already have. If your website is verified, the data collection side is done.
The three steps
Enable the add-on
Attach ConversionOS to your plan from the billing page. Pricing is shown at checkout.
Connect a destination
Go to Settings → ConversionOS for the website and connect Meta, GA4 or Google Enhanced Conversions for Web. See ConversionOS destinations.
Confirm a conversion arrives
Use the built-in test fire, or make a real test purchase or enquiry. The ConversionOS dashboard shows recent conversions as they land.
Platform-specific capture
Some platforms need a little more than the page script to capture the full funnel, because their checkout runs outside your pages.
- Shopify
- The AdProtektor Shopify app sets up a Custom Pixel plus server-side webhooks. This is required for checkout events — Shopify's modern checkout does not run arbitrary page scripts.
- WooCommerce / WordPress
- The WordPress plugin captures purchases server-side, plus form submissions from WPForms, Gravity Forms, Contact Form 7 and Elementor Pro.
- Custom platforms
- Send conversions directly server-to-server through the custom API, which is the most reliable option of all because nothing depends on the browser.
Choosing which events to send
You control which events are surfaced to your ad platforms. Sending everything is not always right — some platforms optimise better on a small number of high-quality signals. See Events and the funnel.
Checking your setup
The ConversionOS dashboard shows a checklist reflecting real state: subscription active, destination configured, first conversion received. Anything unticked is genuinely not done.
Frequently asked questions
How long until I see conversions?
A test fire is immediate. Real conversions appear as they happen, subject to any settlement delay you have configured.
Can I connect more than one destination?
Yes — Meta, GA4 and Google Enhanced Conversions can all run at once, and each is tested and monitored independently.
Related articles
ConversionOS destinations
Connect Meta Pixel and Conversions API, Google Analytics 4, and Google Enhanced Conversions for Web.
Events and the funnel
The full funnel ConversionOS captures, from page view to purchase, plus the Meta Standard Events it supports.
Delivery health and retries
Monitor whether your conversions are actually reaching each destination, with failure reasons, automatic retries and manual re-fire.
