Blocking & protection
Turn detection into action, and tune it for your business.
- Automatic blockingTurn detection into action — how auto-blocking works, what it does on each platform, and how long blocks last.
- Blocking modesBlock by Person ID, by IP, or both — what each mode catches, what it misses, and which to choose.
- Click-frequency rulesBlock visitors who click your ads too many times in a window, regardless of how legitimate each individual click looks.
- Paranoia ModeThe most aggressive blocking setting — block repeat paid-ad clicks from the second click in a window.
- Website blockingServe fraudulent visitors a 403 instead of your landing page, stopping them at the door rather than only excluding them from future ads.
- Manual blocks and whitelistingBlock or unblock any person or IP by hand, whitelist a false positive in one click, and bulk-manage your block lists.
- Industry profilesApply blocking rules and risk benchmarks tuned to your sector in one click, using pre-built profiles covering 42 industries.