ConversionOS
Server-side conversion tracking and conversion intelligence.
- What ConversionOS isServer-side conversion tracking and conversion intelligence — reliable conversion data, plus automatic recovery when protection blocks a real customer.
- Setting up ConversionOSEnable the add-on, connect a destination, and confirm conversions are arriving.
- ConversionOS destinationsConnect Meta Pixel and Conversions API, Google Analytics 4, and Google Enhanced Conversions for Web.
- Events and the funnelThe full funnel ConversionOS captures, from page view to purchase, plus the Meta Standard Events it supports.
- Refunds and settlement delayHold conversions briefly before firing so cancellations do not reach your ad platforms, and fire compensating events for refunds.
- Delivery health and retriesMonitor whether your conversions are actually reaching each destination, with failure reasons, automatic retries and manual re-fire.
- Conversion intelligenceRevenue, lifetime value, customer segments, attribution, funnel drop-off and cohort retention — built from your conversion data.
- ConversionOS and privacyHow ConversionOS handles customer identifiers — hashing, what is never stored, and how credentials are protected.