WeTracked sends Shopify and WooCommerce store data to the ad platforms from the server, priced by orders a month, from $49 for up to 500. ConversionOS, from AdProtektor, sends purchases and leads to Meta, Google Ads and GA4, priced by tracked sessions, and on a protection plan keeps conversions from blocked visitors out of them. Here is how they compare, with WeTracked's details taken from its own pricing and home pages.
WeTracked reaches more ad channels and more checkouts, and backs every plan with 24/7 live chat and a 60-day money-back guarantee. ConversionOS reaches three destinations, takes lead forms and WordPress sites as well as stores, and can check each conversion against AdProtektor's click-fraud evidence before it is sent. The table shows both, and the section after it says plainly where WeTracked is the better choice.
WeTracked's details as its own site showed them on 20 October 2026 (sources below the introduction). Prices and plans change, so check them before you decide.
| WeTracked | AdProtektor ConversionOS | |
|---|---|---|
| Price | Starter $49 a month for up to 500 orders and 3 stores, Business $149 for 3,000 orders and 5 stores, Scale-up $249 for 7,500 orders and 10 stores. Annual billing is 20% less. | True Tracking: $39 a month for 10,000 tracked sessions on 1 website, $139 a month for 50,000 tracked sessions on 3 websites, $219 a month for 100,000 tracked sessions on 10 websites. Billed annually, the first is $421 a year. |
| What the price counts | Orders a month, with unlimited ad spend, revenue and ad pixels per store. | Tracked sessions a month, however many of them order. Tracking keeps running past the limit, and you can move up a tier at any time. |
| Trying it | A 14-day free trial, and a 60-day money-back guarantee: its FAQ says you get your money back if your ROAS doesn't increase by 20%. | A free trial with no credit card. |
| Ad channels | Meta, Google Ads, TikTok, Snapchat, Pinterest and X, plus Klaviyo. | Meta, through the Conversions API alongside the Pixel, Google Ads Enhanced Conversions and GA4. |
| Stores and checkouts | Shopify, WooCommerce, and the Funnelish, Checkify, CheckoutChamp, BetterCart, UnifyCheckout and Sticky.io checkouts, plus custom integrations. | Shopify, WooCommerce through the WordPress plugin, and any other site through the API. |
| Leads | Its pages describe store events: visits, add to cart, checkout and purchase. | Leads as well as orders: the WordPress plugin sends Gravity Forms, Contact Form 7, WPForms and Elementor Pro submissions, and any site can send lead and registration events. |
| Fraud | Not described on its home or pricing pages. | With a protection plan as well, each conversion is checked against AdProtektor's verdict on its visitor: a blocked visitor's purchase or lead is kept from Meta, Google Ads and GA4 and shown as withheld. True Tracking alone blocks no one. |
| Identity | Cookieless tracking with a digital fingerprint it describes as GDPR compliant. | A visitor ID that belongs to one browser on one device. Customer emails, phone numbers and names are kept only as SHA-256 hashes. |
| Dashboard | The Pulse Dashboard: revenue, ROAS and attribution across channels in one view. | Revenue, orders, lifetime value and customer segments, a sales funnel and cohorts, and each destination's delivery status. |
Buyer acceptance review · updated 3 November 2026
Apply these six checks to each provider, including AdProtektor. The competitor facts elsewhere on this page retain their displayed source dates; these checks are an evaluation plan, not a new vendor accuracy test. Review the current plan and installation requirements before making a purchase.
Name the website, ad account, campaign type and required action. Confirm monitoring, website enforcement, event handling and ad exclusions separately.
Evidence to keep: Current plan or quote, supported integration, required permissions and the intended destination.
Follow a flagged visit to the source observations, rule or available explanation. Keep unknowns visible; a label alone is not the underlying evidence.
Evidence to keep: Internal reference, timestamps, observed signals, settings and a reason you can review.
In an authorized test, compare the same browser across a network change, a different browser and a cleared-data journey. Record collection gaps.
Evidence to keep: Actual observed references and known reset conditions, rather than a guaranteed person identity.
Distinguish a proposed exclusion, a submitted update and a confirmed destination record. Inspect scope, status, delays and existing shared rules.
Evidence to keep: Actual criterion, audience or event-delivery record, account/campaign and verification time.
Trace a legitimate enquiry or checkout, the business receipt and a safe recovery path. A challenge result or successful page response alone is insufficient.
Evidence to keep: Accepted business reference, receipt, qualification and allow/recovery controls you actually tested.
Use the same workload and completed period. Include subscription, overage, integration and review costs. Keep vendor estimates separate from ad billing.
Evidence to keep: Written quote, verified ad costs, qualified outcomes, contribution and unresolved measurement limits.
Google distinguishes account-level from campaign-level IP exclusions and their eligibility. A provider decision still needs its own delivery check. Use the exclusion scope guide, identity evaluation and protection-value exercise for those specific questions.
Sources: Google’s IP exclusion scope and eligibility, account-level criterion reference and the AdProtektor integration requirements. A connection, an applied exclusion, a website decision and a billing adjustment are separate observations.
Download the provider acceptance record
PROTECTION PROVIDER ACCEPTANCE RECORD
Apply the same questions to each provider, including AdProtektor.
Keep customer data, credentials and raw click identifiers in your own system.
Provider / plan / source date / quote date:
Required workload: websites, ad accounts, campaign types, traffic and team:
Required control: monitoring / website enforcement / event handling / ad exclusion:
Scope and permissions confirmed:
Success criterion / owner / review period / timezone:
DECISION
Internal visit or decision reference:
Observed inputs, rule/settings and available explanation:
Unresolved data or legitimate alternative:
Identity test: same browser/network change, different browser, cleared site data:
Actual observed continuity and reset limits:
ACTION
Proposed / submitted / confirmed / failed / unresolved:
Actual destination criterion, audience or delivery record:
Account / campaign / action type / verification time:
Capacity, shared lists, platform eligibility and processing checked:
Legitimate completion, business receipt and tested recovery:
VALUE
Quote period, currency, taxes, usage unit and overages:
Installation, integration, retention, seats and review time:
Verified ad cost, qualified outcome and contribution basis:
Vendor estimate kept separate from billing and measured outcomes:
Confounding changes, low volume and remaining uncertainty:
DECISION TO MAKE
Keep / repair / continue review / compare another provider:
Evidence supporting that decision:
Next check / owner / review date / rollback for any proposed change:Use the free local tools and read-only export scripts to prepare a specific input for review. They do not classify a provider, apply an exclusion or certify a lead. Start with the traffic-audit checklist when the underlying traffic question is still unresolved.
Add ConversionOS to a protection plan and a purchase or lead from a visitor AdProtektor blocked never reaches Meta, Google Ads or GA4, so their bidding learns from real customers, and the dashboard counts what was withheld.
Lead-generation sites can send form leads and registrations, and the WordPress plugin sends Gravity Forms, Contact Form 7, WPForms and Elementor Pro submissions from the server.
Every order on a tracked session is covered at the same price, so a store that converts well doesn't move up a plan because it sold more.
Set a settlement delay of 10, 30 or 60 minutes and a purchase cancelled inside it is never sent. A later refund goes on to each destination that received the sale as an adjustment.
Revenue, lifetime value and segments are counted per customer, by the email entered at checkout, so a returning buyer is one customer with a history rather than a string of orders.
Emails, phone numbers and names are kept as SHA-256 hashes, and the browser-facing ingest refuses them in plain text, so raw customer details aren't stored.
WeTracked sends to all of them as well as Meta and Google Ads. ConversionOS sends to Meta, Google Ads and GA4.
WeTracked integrates Funnelish, Checkify, CheckoutChamp, BetterCart, UnifyCheckout and Sticky.io. ConversionOS works with Shopify, WooCommerce and its API.
WeTracked prices by orders, so up to 500 a month is $49 however many visits they come from. ConversionOS counts tracked sessions, so a store with 100,000 visits a month is on the $219 tier whatever it sells.
WeTracked offers both on every plan: live chat around the clock and a 60-day money-back guarantee.
ConversionOS takes conversions from Shopify (storefront script, Custom Pixel and a signed order webhook, set up from your dashboard while the Shopify app awaits App Store review), from WooCommerce and WordPress form plugins through the AdProtektor plugin, and from any site through the API. It sends them to Meta, Google Ads and GA4. Consent, credentials and event mapping decide what each one receives.
True Tracking is priced by tracked sessions a month, from $39, and tracking keeps running past the limit. ConversionOS can also be added to an AdProtektor protection plan, priced at checkout. Check the current pricing before you start.
On 20 October 2026, WeTracked's Starter plan was $49 a month for up to 500 orders, Business $149 for 3,000 and Scale-up $249 for 7,500, each 20% less billed annually. ConversionOS on its own, True Tracking, is $39 a month for 10,000 tracked sessions on 1 website, $139 a month for 50,000 tracked sessions on 3 websites, $219 a month for 100,000 tracked sessions on 10 websites. Check both pricing pages before you decide.
WeTracked lists Meta, Google Ads, TikTok, Snapchat, Pinterest and X. ConversionOS sends to the Meta Conversions API, alongside the Meta Pixel, Google Ads Enhanced Conversions and GA4.
Yes. Any site can send lead and registration events, and the AdProtektor WordPress plugin sends submissions from Gravity Forms, Contact Form 7, WPForms and Elementor Pro from the server. A form with a password field, such as a login or sign-up form, is not reported as a lead.
Only if each destination gets each conversion from one of them. Two tools sending the same purchase to Meta's Conversions API with different event IDs make Meta count it twice, so switch a destination off in one before you turn it on in the other.
No, by tracked sessions a month, from $39 for the first tier, and every order on those sessions is included. Tracking keeps running if you go past the limit.
Connect your campaigns, configure your protection and let AdProtektor handle the ongoing checks. Start with your own traffic.
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