Google Ads conversion action audit
Find primary cart and checkout events, overlapping GA4 and website actions, and lead actions counting every conversion. Paste an export. Get a clear review list. No signup.
Runs in this browser. Your action names and settings stay here.
Check campaign goals to confirm bidding eligibility. Custom goals can include secondary actions. Match transaction or lead IDs to verify repeated events.
Get the settings straight from Google Ads
Run this read-only script in the advertiser account that owns the conversion actions: Tools → Bulk actions → Scripts → Preview. Copy the CSV message from Logs and paste it above. The default export is 200 actions, with a log-size guard. Incomplete exports are clearly marked and rejected by the tool.
Review the signals before changing bids
- Start with the outcome your campaign should optimize for. A cart, a checkout and a purchase are different stages of one journey.
- Compare action IDs and tracking paths. A Google tag and a GA4 import can describe the same purchase, or separate events. Match transaction IDs or real lead records to confirm.
- Open the campaign’s conversion goals and check standard/custom goal membership. Review counting rules for lead actions. Apply any account changes yourself after checking the evidence.
Google: primary and secondary conversion actions · Counting (Google Ads)
See the visitors behind your conversions.
AdProtektor records visitor evidence and applies your protection rules. Optional ConversionOS adds fraud-aware conversion delivery. Start free and inspect your own traffic.