ClickCease is one of the best-known click-fraud tools. Here is how it and AdProtektor compare on price, on what each plan's limit counts, on Google's 500-address limit and on the ad platforms each one covers, with ClickCease's details taken from its own pages.
ClickCease, a CHEQ product, protects Google Ads, Meta and Microsoft Ads and prices its plans by the traffic on your website, internal page views included. AdProtektor protects Google Ads and Meta and prices its plans by paid ad clicks. Which one costs less depends on how much of your traffic comes from ads; which one fits depends on the platforms you buy and how you want blocks spent. The table shows both, and the section after it says plainly where ClickCease is the better choice.
How Google's two 500-address lists work, and how to spend them
Product sources
ClickCease's details as its own site showed them on 20 October 2026 (sources below the introduction). Prices and plans change, so check them before you decide.
| ClickCease | AdProtektor | |
|---|---|---|
| Entry price | Starter: $99 a month billed monthly, or $84 a month billed annually. New customers get 30% off the first 3 months. | Standard: $84 a month billed monthly, or $71.40 a month billed annually. |
| What the entry plan counts | 1 website and up to 5,000 a month of what it calls total traffic: any activity it detects or blocks, internal page views included. Use beyond that is charged at its rates. | 1 website and 5,000 paid ad clicks a month. Organic and direct visits are checked too, without counting toward it. |
| Free trial | 7 days. Payment details are taken at sign-up, and the plan you chose starts when the trial ends unless you cancel. | With no credit card. Nothing renews unless you choose a plan. |
| Ad platforms | Google Ads, including Display, YouTube and Performance Max; Meta; and Microsoft Ads. | Google Ads, including Performance Max and YouTube, and Meta (Facebook and Instagram). No Microsoft Ads. |
| Google Ads blocking | Adds a flagged visitor's IP to the campaign's exclusion list, or to the account-level list for Performance Max and YouTube, and adds audience exclusions across campaign types. | Adds the IPs of blocked ad visitors to the account-level list, which reaches every campaign, or to campaign lists. Blocks from organic visits don't use Google's slots. |
| Google's 500-address limit | When a list is full, removes older addresses to make room for new ones. | Spends the account list on addresses that last (data centers, bot networks, an IP a visitor keeps returning from) and puts rotating ones on campaign lists. A full account list keeps its 500 highest-threat entries. |
| Meta | Adds flagged visitors to a custom exclusion audience in your ad account. | Keeps an exclusion audience of blocked visitors in your ad account, updated hourly, and adds it to your ad sets as an exclusion once you switch that on. |
| A returning visitor on a new IP | A device fingerprint that does not rely on cookies. When a flagged device switches IPs, each IP it used is blocked. | A visitor id that belongs to one browser on one device and survives IP, VPN and network changes. Another browser, or clearing site data, starts a new one. |
| Conversion data | Pixel Guard, in every plan, stops Google tags from firing for flagged visitors. | The ConversionOS add-on, available on any plan, sends conversions server-side and can withhold those linked to blocked visitors from Meta, Google Ads and GA4. |
| Leads | Lead Shield checks HubSpot leads: up to 250 a month on Starter. | Form submissions and phone, WhatsApp and email clicks are counted with the verdict of the visit behind them. No CRM check. |
| Setup | Google Tag Manager, a WordPress plugin or pasted code; on Shopify, pasted into the theme. | Pasted code with guided installs for Wix, Squarespace, Webflow, BigCommerce and Google Tag Manager, or the WordPress plugin. Google Ads connects with your Customer ID and one manager-account request you approve, so no login token expires. |
Standard covers 5,000 paid ad clicks a month on one website. Organic visits, direct visits and the pages a visitor browses are checked without using it up, so a busy site with a modest ad budget fits the entry plan.
Google Ads holds 500 excluded IPs on the account list and 500 on each campaign's. AdProtektor puts data centers, bot networks and addresses a visitor keeps returning from on the account list, which reaches every campaign including Performance Max, and keeps addresses that rotate within days on campaign lists.
The trial starts without a credit card, so nothing renews on its own. Compare it on your own campaigns before you decide.
Every visit gets a persistent identity that belongs to one browser on one device and survives IP changes. Device, browser, network and behavioral evidence are scored against that visitor, so repeat activity stays visible when the connection changes.
Inspect classifications, activity history and exclusion records. Adjust rules, remove a block or whitelist a legitimate source from the dashboard.
Google Ads connects with your Customer ID and one manager-account request you approve, so there is no login token on your side to expire or reconnect.
ClickCease covers Microsoft Ads alongside Google and Meta. AdProtektor still checks Microsoft Ads visits on your site, but excludes nothing in Microsoft Ads.
Lead Shield checks HubSpot leads in every ClickCease plan, up to 250 a month on Starter. AdProtektor counts each form submission with the verdict of its visit, but does not check leads in HubSpot.
Pixel Guard is in every ClickCease plan. AdProtektor's conversion filtering comes with the ConversionOS add-on.
Besides IP exclusions, ClickCease adds flagged visitors to audience exclusions across Google Ads campaign types, Performance Max included. In Google Ads, AdProtektor excludes by IP address only.
AdProtektor protects Google Ads and Meta. Install the website script, connect the relevant ad accounts and configure protection. Google Ads uses eligible IP exclusions at the supported account or campaign scope. Meta uses Custom Audience exclusions with scheduled membership synchronization. Microsoft Ads is not covered. Connections must be active, and each platform applies its own processing and enforcement rules.
Choose a protection plan for your traffic, domains and the controls you need. AI features, retention and ConversionOS availability vary by plan; review the current pricing details before starting.
1 domain • 5,000 clicks/mo • Session Recording • 7-day replays · 30-day fraud evidence
Up to 10 domains • 10,000–40,000 clicks/mo • 30-day replays · 60-day fraud evidence
20 domains • up to 150,000 clicks/mo • 60-day replays · 90-day fraud evidence
On 20 October 2026, ClickCease Starter was $99 a month billed monthly, or $84 a month billed annually, for one website and 5,000 a month of total traffic, with 30% off the first three months for new customers. AdProtektor Standard is $84 a month billed monthly, or $71.40 billed annually, for one website and 5,000 paid ad clicks a month. Check both pricing pages before you decide.
No. ClickCease offers a 7-day free trial and takes payment details at sign-up; the plan you chose starts when the trial ends unless you cancel. AdProtektor's trial needs no credit card.
No. AdProtektor protects Google Ads and Meta. It still checks Microsoft Ads visits on your website like any other visit, but excludes nothing in Microsoft Ads. If Microsoft Ads is a large part of your spend, ClickCease covers it.
Google Ads allows 500 excluded IP addresses on the account-level list and 500 on each campaign's. ClickCease's help center says that once the cap is reached it removes older addresses to make room for new ones. AdProtektor spends the account-level list, which reaches every campaign, on addresses that last, such as data centers and bot networks, puts addresses that rotate on campaign lists, and keeps the 500 highest-threat entries when the account list is full.
You can, but both write IP exclusions to the same Google Ads account, and Google holds 500 addresses per list, so the two compete for the same space. Keep the overlap short, keep your existing reports, and compare the same dates, campaigns and traffic definitions.
Connect your campaigns, configure your protection and let AdProtektor handle the ongoing checks. Start with your own traffic.
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