ClickGuard vs AdProtektor

A ClickGuard alternative, compared on the facts

ClickGuard protects Google, Meta and Microsoft Ads and prices its plans by your monthly ad spend. Here is how it and AdProtektor compare on price, on what each entry plan covers, on session recordings and on Google's 500-address limit, with ClickGuard's details taken from its own pages.

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ClickGuard prices by ad spend, with unlimited clicks; AdProtektor prices by paid ad clicks. ClickGuard's entry plan protects one ad platform, AdProtektor's protects Google Ads and Meta together. ClickGuard can exclude placements and covers Microsoft Ads; AdProtektor records sessions and keeps the evidence behind each block. The table shows both, and the section after it says plainly where ClickGuard is the better choice.

Comparing Clixtell with ClickGuard? Read the sourced buyer guide.

Product sources

ClickGuard and AdProtektor, side by side

ClickGuard's details as its own site showed them on 20 October 2026 (sources below the introduction). Prices and plans change, so check them before you decide.

	ClickGuard	AdProtektor
Entry price	Lite: $89 a month billed monthly, $80 a month billed quarterly, or $74 a month billed yearly.	Standard: $84 a month billed monthly, or $71.40 a month billed annually.
What the entry plan covers	1 website and 1 ad account on one platform (Google, Meta or Microsoft), up to $5,000 of ad spend a month, with unlimited clicks. Plans are priced by monthly ad spend.	1 website and 5,000 paid ad clicks a month, across Google Ads and Meta. Organic and direct visits are checked too, without counting toward it.
Free trial	A free trial. You add payment details when you sign up, and a reminder comes before it ends.	With no credit card. Nothing renews unless you choose a plan.
Ad platforms	Google Ads (Search, Display, YouTube, Shopping and Performance Max), Meta (Facebook, Instagram and Audience Network) and Microsoft Ads. Lite covers one of them.	Google Ads, including Performance Max and YouTube, and Meta (Facebook and Instagram), both on every plan. No Microsoft Ads.
Google Ads blocking	IP and IP-range exclusions, audience exclusions, and app and website placement exclusions, created for the affected campaigns through the Google Ads API.	IP exclusions for blocked ad visitors, on the account-level list, which reaches every campaign, or on campaign lists. Blocks from organic visits don't use Google's slots.
Google's 500-address limit	Cleans up its lists regularly and as needed, by the severity of each block, its duration and the campaign. You can mark a block permanent.	Spends the account list on addresses that last (data centers, bot networks, an IP a visitor keeps returning from) and puts rotating ones on campaign lists. A full account list keeps its 500 highest-threat entries.
Meta	Adds flagged visitors to a custom audience that is excluded from your ad sets.	Keeps an exclusion audience of blocked visitors in your ad account, updated hourly, and adds it to your ad sets as an exclusion once you switch that on.
A returning visitor on a new IP	A Device ID kept in the browser's local storage, used to spot repeat ad clicks from the same browser.	A visitor id that belongs to one browser on one device and survives IP, VPN and network changes. Another browser, or clearing site data, starts a new one.
Session recordings	None. Its help center says ClickGuard does not record web sessions and acts on behavior rules instead.	Yes: 7-day replays and 30-day fraud evidence on Standard. Disclose recording in your privacy notice where required.
Conversion data	Conversion tracking on the Pro and Custom plans.	The ConversionOS add-on, available on any plan, sends conversions server-side and can withhold those linked to blocked visitors from Meta, Google Ads and GA4.
Setup	Tracking code pasted in or added through Google Tag Manager, with guides for Shopify and Wix; Microsoft Ads also needs its UET tag on every page.	Pasted code with guided installs for Wix, Squarespace, Webflow, BigCommerce and Google Tag Manager, or the WordPress plugin. Google Ads connects with your Customer ID and one manager-account request you approve, so no login token expires.

Why AdProtektor

Where AdProtektor is built differently

Google Ads and Meta on the entry plan

Standard protects Google Ads and Meta together on one website, with 5,000 paid ad clicks a month. ClickGuard's Lite plan protects one platform of your choice.

Session recordings behind the evidence

Standard keeps 7-day replays and 30-day fraud evidence, so you can watch what a flagged visitor did before you trust or overturn a block. Disclose recording in your privacy notice where required.

No card to try it

The trial starts without a credit card, so nothing renews on its own. Compare it on your own campaigns before you decide.

Google's 500 slots, spent where they last

Google Ads holds 500 excluded IPs on the account list and 500 on each campaign's. AdProtektor puts data centers, bot networks and addresses a visitor keeps returning from on the account list, which reaches every campaign including Performance Max, and keeps addresses that rotate within days on campaign lists.

Visitors, not just addresses

Every visit gets a persistent identity that belongs to one browser on one device and survives IP changes. Device, browser, network and behavioral evidence are scored against that visitor, so repeat activity stays visible when the connection changes.

Google Ads without a login token

Google Ads connects with your Customer ID and one manager-account request you approve, so there is no login token on your side to expire or reconnect.

When ClickGuard may suit you better

You advertise on Microsoft Ads

ClickGuard covers Microsoft Ads search, display and shopping, with audience exclusions through the UET tag. AdProtektor still checks Microsoft Ads visits on your site, but excludes nothing in Microsoft Ads.

You want placement exclusions

Besides IP addresses, ranges and audiences, ClickGuard excludes app and website placements in Google Ads. In Google Ads, AdProtektor excludes by IP address only.

Your clicks are cheap and plentiful

ClickGuard prices by ad spend with unlimited clicks: Lite covers up to $5,000 of spend a month on one platform. With a low cost per click, that can hold more clicks than AdProtektor Standard's 5,000.

You manage many websites

ClickGuard Pro covers unlimited websites, up to $100,000 of ad spend a month. AdProtektor Pro covers up to 10 websites and Enterprise 20.

Where it runs

AdProtektor protects Google Ads and Meta. Install the website script, connect the relevant ad accounts and configure protection. Google Ads uses eligible IP exclusions at the supported account or campaign scope. Meta uses Custom Audience exclusions with scheduled membership synchronization. Microsoft Ads is not covered. Connections must be active, and each platform applies its own processing and enforcement rules.

Pricing

AdProtektor pricing

Choose a protection plan for your traffic, domains and the controls you need. AI features, retention and ConversionOS availability vary by plan; review the current pricing details before starting.

Standard

$84/mo

1 domain • 5,000 clicks/mo • Session Recording • 7-day replays · 30-day fraud evidence

Pro

from $120/mo

Up to 10 domains • 10,000–40,000 clicks/mo • 30-day replays · 60-day fraud evidence

Enterprise

from $316/mo

20 domains • up to 150,000 clicks/mo • 60-day replays · 90-day fraud evidence

See full pricing details →

FAQ

Common questions

How much does ClickGuard cost compared with AdProtektor?

On 20 October 2026, ClickGuard Lite was $89 a month billed monthly, $80 billed quarterly or $74 billed yearly, for one website and one ad account on one platform, up to $5,000 of ad spend a month. AdProtektor Standard is $84 a month billed monthly, or $71.40 billed annually, for one website and 5,000 paid ad clicks a month across Google Ads and Meta. Check both pricing pages before you decide.

Does ClickGuard record sessions?

No. ClickGuard's help center says it does not record web sessions and uses behavior rules instead. AdProtektor's Standard plan includes session recording, with 7-day replays and 30-day fraud evidence; disclose recording in your privacy notice where required.

Does AdProtektor cover Microsoft Ads?

No. AdProtektor protects Google Ads and Meta. It still checks Microsoft Ads visits on your website like any other visit, but excludes nothing in Microsoft Ads. If Microsoft Ads is a large part of your spend, ClickGuard covers it.

How does each handle Google's 500-IP limit?

Google Ads allows 500 excluded IP addresses on the account-level list and 500 on each campaign's. ClickGuard's help center says it cleans up its lists regularly and as needed, weighing the severity of each block, its duration and the campaign, and lets you mark a block permanent. AdProtektor spends the account-level list, which reaches every campaign, on addresses that last, such as data centers and bot networks, puts addresses that rotate on campaign lists, and keeps the 500 highest-threat entries when the account list is full.

Can I run ClickGuard and AdProtektor at the same time?

You can, but both write IP exclusions to the same Google Ads account, and Google holds 500 addresses per list, so the two compete for the same space. Keep the overlap short, keep your existing reports, and compare the same dates, campaigns and traffic definitions.

Make your next click count

Your budget has better places to go.

Connect your campaigns, configure your protection and let AdProtektor handle the ongoing checks. Start with your own traffic.

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