TrafficGuard's self-serve Shield plan protects Google Search for $49 a month. Its Meta, Performance Max and affiliate protection are custom plans. Here is how it and AdProtektor compare on price, on what the entry plan covers, on the trial and on Google's 500-address limit, with TrafficGuard's details taken from its own pages.
TrafficGuard Shield prices by ad spend and covers Google Search on one website. Everything beyond that is a custom plan you book a demo for. AdProtektor prices by paid ad clicks and covers Google Ads, Performance Max included, and Meta on every plan. TrafficGuard's trial is longer but only watches. AdProtektor's blocks from the first day and needs no card. The table shows both, and the section after it says plainly where TrafficGuard is the better choice.
Use the six-check provider acceptance review ↓
Product sources
TrafficGuard's details as its own site showed them on 20 October 2026 (sources below the introduction). Prices and plans change, so check them before you decide.
| TrafficGuard | AdProtektor | |
|---|---|---|
| Entry price | Shield: $49 a month, shown as a limited promotional price, billed monthly. Scale and the social and affiliate plans are priced on request. | Standard: $84 a month billed monthly, or $71.40 a month billed annually. |
| What the entry plan covers | 1 website connected to your Google Search Ads account, up to $30,000 of ad spend a month, with unlimited users. | 1 website and 5,000 paid ad clicks a month, across Google Ads and Meta. Organic and direct visits are checked too, without counting toward it. |
| Free trial | 30 days. A credit card is required, and the trial runs in detection mode only: nothing is blocked until you activate a paid subscription. | With no credit card, and blocking works during it. Nothing renews unless you choose a plan. |
| Ad platforms | Google Search on Shield. Performance Max, Meta, affiliate and mobile protection are on custom plans. No Microsoft Ads. | Google Ads and Meta integrations. Enforcement depends on the plan, configuration, active connection and supported scope. AdProtektor does not apply Microsoft Ads exclusions. |
| Google Ads blocking | In prevention mode, adds sources of invalid traffic to your Google Ads IP exclusion list through the API. Blocking whole IP ranges is on Scale. | Eligible IP exclusions are submitted automatically to the configured Google Ads account or campaign scope through an active connection. Permissions, campaign eligibility and successful synchronization matter. Inspect the destination exclusion and status; website enforcement is a separate configured control. |
| Google's 500-address limit | Adds, removes and reprioritizes IPs continuously, by the type of threat and the level of engagement. | AdProtektor prioritizes eligible exclusions by their stored scope and threat ranking, within account and campaign capacity. An entry can be deferred when slots are unavailable. Confirm successful synchronization and the actual destination record before treating a selected entry as applied. |
| Meta | On the custom social plan: a custom audience of invalid users, excluded across the whole ad account for 14 days, for up to 25 ad accounts in one portfolio. | On every plan: an exclusion audience of blocked visitors in your ad account, updated hourly, added to your ad sets as an exclusion once you switch that on. |
| Bids | A Smart Bid Optimiser that adjusts cost per click, on Scale. | No bid changes: AdProtektor excludes fraud and leaves your bidding to you. |
| Setup | A site tag, with a guide for Shopify and a WordPress plugin, and a Google Ads connection. | Use the website script, a supported guided install or the WordPress plugin. Google Ads connects through your Customer ID and an approved manager-account link. Confirm installation, active permissions and synchronization before evaluating applied exclusions. |
Buyer acceptance review · updated 3 November 2026
Apply these six checks to each provider, including AdProtektor. The competitor facts elsewhere on this page retain their displayed source dates; these checks are an evaluation plan, not a new vendor accuracy test. Review the current plan and installation requirements before making a purchase.
Name the website, ad account, campaign type and required action. Confirm monitoring, website enforcement, event handling and ad exclusions separately.
Evidence to keep: Current plan or quote, supported integration, required permissions and the intended destination.
Follow a flagged visit to the source observations, rule or available explanation. Keep unknowns visible; a label alone is not the underlying evidence.
Evidence to keep: Internal reference, timestamps, observed signals, settings and a reason you can review.
In an authorized test, compare the same browser across a network change, a different browser and a cleared-data journey. Record collection gaps.
Evidence to keep: Actual observed references and known reset conditions, rather than a guaranteed person identity.
Distinguish a proposed exclusion, a submitted update and a confirmed destination record. Inspect scope, status, delays and existing shared rules.
Evidence to keep: Actual criterion, audience or event-delivery record, account/campaign and verification time.
Trace a legitimate enquiry or checkout, the business receipt and a safe recovery path. A challenge result or successful page response alone is insufficient.
Evidence to keep: Accepted business reference, receipt, qualification and allow/recovery controls you actually tested.
Use the same workload and completed period. Include subscription, overage, integration and review costs. Keep vendor estimates separate from ad billing.
Evidence to keep: Written quote, verified ad costs, qualified outcomes, contribution and unresolved measurement limits.
Google distinguishes account-level from campaign-level IP exclusions and their eligibility. A provider decision still needs its own delivery check. Use the exclusion scope guide, identity evaluation and protection-value exercise for those specific questions.
Sources: Google’s IP exclusion scope and eligibility, account-level criterion reference and the AdProtektor integration requirements. A connection, an applied exclusion, a website decision and a billing adjustment are separate observations.
Download the provider acceptance record
PROTECTION PROVIDER ACCEPTANCE RECORD
Apply the same questions to each provider, including AdProtektor.
Keep customer data, credentials and raw click identifiers in your own system.
Provider / plan / source date / quote date:
Required workload: websites, ad accounts, campaign types, traffic and team:
Required control: monitoring / website enforcement / event handling / ad exclusion:
Scope and permissions confirmed:
Success criterion / owner / review period / timezone:
DECISION
Internal visit or decision reference:
Observed inputs, rule/settings and available explanation:
Unresolved data or legitimate alternative:
Identity test: same browser/network change, different browser, cleared site data:
Actual observed continuity and reset limits:
ACTION
Proposed / submitted / confirmed / failed / unresolved:
Actual destination criterion, audience or delivery record:
Account / campaign / action type / verification time:
Capacity, shared lists, platform eligibility and processing checked:
Legitimate completion, business receipt and tested recovery:
VALUE
Quote period, currency, taxes, usage unit and overages:
Installation, integration, retention, seats and review time:
Verified ad cost, qualified outcome and contribution basis:
Vendor estimate kept separate from billing and measured outcomes:
Confounding changes, low volume and remaining uncertainty:
DECISION TO MAKE
Keep / repair / continue review / compare another provider:
Evidence supporting that decision:
Next check / owner / review date / rollback for any proposed change:Use the free local tools and read-only export scripts to prepare a specific input for review. They do not classify a provider, apply an exclusion or certify a lead. Start with the traffic-audit checklist when the underlying traffic question is still unresolved.
Standard protects Google Ads and Meta together, with 5,000 paid ad clicks a month on one website. Eligible IP exclusions are submitted automatically to the configured Google Ads account or campaign scope through an active connection. Permissions, campaign eligibility and successful synchronization matter. Inspect the destination exclusion and status; website enforcement is a separate configured control.
The trial starts without a credit card, and protection runs during it, so you see blocks and exclusions on your own campaigns, not only a report of what would have been blocked.
AdProtektor prioritizes eligible exclusions by their stored scope and threat ranking, within account and campaign capacity. An entry can be deferred when slots are unavailable. Confirm successful synchronization and the actual destination record before treating a selected entry as applied.
Standard keeps 7-day replays and 30-day fraud evidence, so you can watch what a flagged visitor did before you trust or overturn a block. Disclose recording in your privacy notice where required.
AdProtektor keeps browser-scoped visitor context when the integration and relevant site data are available. An IP change alone need not erase that context. Another browser or device, cleared or unavailable site data and collection gaps can break continuity; test the observed journey.
Connect using the advertising Customer ID and an approved manager-account link. No advertiser OAuth sign-in is needed for this connection. The link, required permissions and account state must remain valid; check connection and synchronization status.
Shield covers up to $30,000 of Google Search spend a month for one website, whatever the number of clicks, at $49 a month. On a busy Search account that can hold far more clicks than AdProtektor Standard's 5,000.
The Shield trial runs for 30 days in detection mode on your own account before you turn blocking on, though it needs a credit card to start.
TrafficGuard has custom plans for affiliate programs and mobile campaigns. AdProtektor protects website traffic from Google Ads and Meta.
Scale adds a Smart Bid Optimiser and a dedicated success manager. AdProtektor doesn't change your bids.
AdProtektor protects Google Ads and Meta. Install the website script, connect the relevant ad accounts and configure protection. Google Ads uses eligible IP exclusions at the supported account or campaign scope. Meta uses Custom Audience exclusions with scheduled membership synchronization. Microsoft Ads is not covered. Connections must be active, and each platform applies its own processing and enforcement rules.
Choose a protection plan for your traffic, domains and the controls you need. AI features, retention and ConversionOS availability vary by plan. Review the current pricing details before starting.
1 domain • 5,000 clicks/mo • Session Recording • 7-day replays · 30-day fraud evidence
Up to 10 domains • 10,000–40,000 clicks/mo • 30-day replays · 60-day fraud evidence
20 domains • up to 150,000 clicks/mo • 60-day replays · 90-day fraud evidence
On 20 October 2026, TrafficGuard Shield was $49 a month, shown as a limited promotional price, for Google Search protection on one website up to $30,000 of monthly ad spend. Scale and the social and affiliate plans are priced on request. AdProtektor Standard is $84 a month billed monthly, or $71.40 billed annually, for one website and 5,000 paid ad clicks a month across Google Ads and Meta. Check both pricing pages before you decide.
No. TrafficGuard's pricing page and help center say the 30-day Shield trial runs in detection mode only, with prevention locked until you activate a paid subscription, and a credit card is required to start. AdProtektor's trial needs no card, and blocking works during it.
No. Shield covers one website on Google Search. Performance Max Shield is part of the custom Scale plan, and Meta protection is a custom social plan. AdProtektor Standard covers Google Ads, Performance Max included through the account-level list, and Meta.
No. AdProtektor protects Google Ads and Meta. It still checks Microsoft Ads visits on your website like any other visit, but excludes nothing in Microsoft Ads. TrafficGuard's pricing page lists no Microsoft Ads protection either.
You can, but both write IP exclusions to the same Google Ads account, and Google holds 500 addresses per list, so the two compete for the same space. Keep the overlap short, keep your existing reports, and compare the same dates, campaigns and traffic definitions.
Connect your campaigns, configure your protection and let AdProtektor handle the ongoing checks. Start with your own traffic.
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