Prices you can see
Standard is $84 a month, or $71.40 billed annually, on the pricing page. You know the cost before you talk to anyone, and it does not grow with your ad spend.
Lunio vs AdProtektor
A Lunio alternative, compared on the facts
Lunio, formerly PPC Protect, protects paid traffic across many ad networks and prices each plan as a share of your ad spend, quoted by its sales team. Here is how it and AdProtektor compare on pricing, on trying each one, on the networks covered and on Google's 500-address limit, with Lunio's details taken from its own pages.
Lunio is built for advertisers who buy on many networks: it connects to Google, Bing, X, LinkedIn, Meta, Reddit, TikTok and more, and you get a price after a call. AdProtektor covers Google Ads and Meta, publishes its prices, and starts from the sign-up page. If you run one website on Google and Meta, the published price and the self-serve trial are the difference. If you run many networks, Lunio covers more of them. The table shows both, and the section after it says plainly where Lunio is the better choice.
Product sources
- Lunio pricing (read 20 October 2026) ↗
- Lunio home page (read 20 October 2026) ↗
- Lunio help: Google Ads audience protection (read 20 October 2026) ↗
- Lunio help: installing the multiplatform script (read 20 October 2026) ↗
- Lunio blog: Google's 500 IP exclusion limit (read 20 October 2026) ↗
- AdProtektor pricing ↗
Lunio and AdProtektor, side by side
Lunio's details as its own site showed them on 20 October 2026 (sources below the introduction). Prices and plans change, so check them before you decide.
| Lunio | AdProtektor | |
|---|---|---|
| Price | Not published. Its pricing page says pricing is a small fraction of your ad spend, quoted after you contact sales, and depends on your spend and channels. | Published: Standard is $84 a month billed monthly, or $71.40 a month billed annually, for 1 website and 5,000 paid ad clicks a month. |
| Trying it | A 14-day free traffic audit with its full analytics, booked through a demo. | A free trial you start yourself, with no credit card and no sales call. Blocking works during it. |
| Ad networks | Google, Bing (Microsoft), X, LinkedIn, Meta, Reddit, TikTok, Yandex, Naver and more. | Google Ads, including Performance Max and YouTube, and Meta (Facebook and Instagram). No other networks. |
| Blocking | IP exclusions at campaign and account level, and custom exclusion audiences, in Google Ads through a "Lunio Invalid User" conversion action. An invalid IP found on one platform can be excluded on the others. | Google Ads IP exclusions on the account-level list, which reaches every campaign, or on campaign lists. In Meta, an exclusion audience updated hourly, added to your ad sets once you switch that on. Blocks from organic visits don't use Google's slots. |
| Google's 500-address limit | Rotates its exclusion lists automatically, so the most relevant threats stay blocked within the limit. | Spends the account list on addresses that last (data centers, bot networks, an IP a visitor keeps returning from) and puts rotating ones on campaign lists. A full account list keeps its 500 highest-threat entries. |
| Tracking and data | Cookieless, working from encrypted click data. Click data from every channel is kept as first-party data for two years. | A visitor id that belongs to one browser on one device and survives IP, VPN and network changes. Fraud evidence is kept 30 days on Standard and up to 90 on Enterprise. |
| Session recordings | None listed on its home or pricing pages. | Yes: 7-day replays and 30-day fraud evidence on Standard. Disclose recording in your privacy notice where required. |
| Setup | Its multiplatform script, through a Google Tag Manager template, GTM custom HTML or a direct install, plus a connection to each ad platform. | Pasted code with guided installs for Wix, Squarespace, Webflow, BigCommerce and Google Tag Manager, or the WordPress plugin. Google Ads connects with your Customer ID and one manager-account request you approve, so no login token expires. |
Why AdProtektor
Where AdProtektor is built differently
Start today, without a call or a card
Sign up, add the script and the trial starts, with no credit card and no demo to book first. Blocking works during the trial, on your own campaigns.
Session recordings behind the evidence
Standard keeps 7-day replays and 30-day fraud evidence, so you can watch what a flagged visitor did before you trust or overturn a block. Disclose recording in your privacy notice where required.
Google's 500 slots, spent where they last
Google Ads holds 500 excluded IPs on the account list and 500 on each campaign's. AdProtektor puts data centers, bot networks and addresses a visitor keeps returning from on the account list, which reaches every campaign including Performance Max, and keeps addresses that rotate within days on campaign lists.
Visitors, not just addresses
Every visit gets a persistent identity that belongs to one browser on one device and survives IP changes. Device, browser, network and behavioral evidence are scored against that visitor, so repeat activity stays visible when the connection changes.
Google Ads without a login token
Google Ads connects with your Customer ID and one manager-account request you approve, so there is no login token on your side to expire or reconnect.
When Lunio may suit you better
You advertise on many networks
Lunio connects to Google, Bing, X, LinkedIn, Meta, Reddit, TikTok and more, and can exclude an invalid IP found on one across the others. AdProtektor covers Google Ads and Meta only.
You want audience exclusions in Google Ads
Besides IP exclusions, Lunio builds an audience of invalid users in Google Ads through a dedicated conversion action. In Google Ads, AdProtektor excludes by IP address only.
You want long click history
Lunio keeps click data from every channel for two years. AdProtektor keeps fraud evidence 30 days on Standard and up to 90 days on Enterprise.
You want cookieless tracking
Lunio describes itself as cookieless, working from encrypted click data. AdProtektor recognises a returning visitor by an identity kept in their browser.
Where it runs
AdProtektor protects Google Ads and Meta. Install the website script, connect the relevant ad accounts and configure protection. Google Ads uses eligible IP exclusions at the supported account or campaign scope. Meta uses Custom Audience exclusions with scheduled membership synchronization. Other networks are not covered. Connections must be active, and each platform applies its own processing and enforcement rules.
Pricing
AdProtektor pricing
Choose a protection plan for your traffic, domains and the controls you need. AI features, retention and ConversionOS availability vary by plan. Review the current pricing details before starting.
Standard
$84/mo
1 domain • 5,000 clicks/mo • Session Recording • 7-day replays · 30-day fraud evidence
Pro
from $120/mo
Up to 10 domains • 10,000–40,000 clicks/mo • 30-day replays · 60-day fraud evidence
Enterprise
from $316/mo
20 domains • up to 150,000 clicks/mo • 60-day replays · 90-day fraud evidence
FAQ
Common questions
How much does Lunio cost?
Lunio does not publish prices. On 20 October 2026 its pricing page said pricing is a small fraction of your ad spend, quoted after you contact sales and depending on your spend and channels. AdProtektor Standard is $84 a month billed monthly, or $71.40 billed annually, for one website and 5,000 paid ad clicks a month across Google Ads and Meta.
Can I try Lunio for free?
Lunio offers a 14-day free traffic audit with its full analytics, booked through a demo. AdProtektor's trial starts from the sign-up page with no credit card and no call, and blocking works during it.
Does AdProtektor cover the networks Lunio does?
No. AdProtektor protects Google Ads and Meta. It still checks visits from other networks on your website like any other visit, but excludes nothing there. Lunio connects to many more networks, including Bing, X, LinkedIn, Reddit and TikTok.
How does each handle Google's 500-IP limit?
Google Ads allows 500 excluded IP addresses on the account-level list and 500 on each campaign's. Lunio says it rotates its exclusion lists automatically so the most relevant threats stay blocked within the limit. AdProtektor spends the account-level list, which reaches every campaign, on addresses that last, such as data centers and bot networks, puts addresses that rotate on campaign lists, and keeps the 500 highest-threat entries when the account list is full.
Can I run Lunio and AdProtektor at the same time?
You can, but both write IP exclusions to the same Google Ads account, and Google holds 500 addresses per list, so the two compete for the same space. Keep the overlap short, keep your existing reports, and compare the same dates, campaigns and traffic definitions.
Make your next click count
Your budget has better places to go.
Connect your campaigns, configure your protection and let AdProtektor handle the ongoing checks. Start with your own traffic.
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