Triple Whale is an analytics and attribution platform for online stores, with a free plan and paid plans from $219 a month. ConversionOS, from AdProtektor, does a narrower job: it sends purchases and leads to Meta, Google Ads and GA4 from the server, from $39 a month, and can hold back the ones that came from fraudulent visitors. Here is how they compare, with Triple Whale's details taken from its own Shopify App Store listing.
The two meet at one point, getting conversions to the ad platforms, and differ around it. Triple Whale adds multi-touch attribution, marketing mix modelling, an AI operator that acts in your ad accounts, and custom dashboards with a SQL editor. ConversionOS adds click-fraud evidence: on an AdProtektor protection plan, a conversion from a blocked visitor never reaches Meta, Google Ads or GA4, so their bidding learns from real customers. The table shows both, and the section after it says plainly where Triple Whale is the better choice.
Why conversion totals differ across Meta, Google and Shopify
Triple Whale's details as its Shopify App Store listing showed them on 20 October 2026 (sources below the introduction). Prices and plans change, so check them before you decide.
| Triple Whale | AdProtektor ConversionOS | |
|---|---|---|
| Price | A free plan, Foundation at $219 a month or $2,190 a year, and Automate at $749 a month or $7,490 a year. | True Tracking, ConversionOS on its own: from $39 a month, or $421 a year, for 10,000 tracked sessions on 1 website, up to $219 a month for 100,000 on 10 websites. Or an add-on to any protection plan, priced at checkout. |
| Free to use | A free plan for 10 users, with its pixel, first- and last-click attribution, a 12-month lookback and a standard post-purchase survey. | A free trial with no credit card. There is no free ConversionOS plan. |
| Attribution | First- and last-click on the free plan and multi-touch on Foundation. The listing also describes Compass: marketing mix modelling, multi-touch attribution and incrementality testing. | Revenue and orders by source, campaign and country, from the visit behind each order. No multi-touch models, marketing mix modelling or incrementality tests. |
| Conversions sent to ad platforms | Sonar Optimize and Sonar Send on Foundation. The listing describes Sonar as data enrichment for ad and retention tools. | Purchases, leads and other events, sent from the server to the Meta Conversions API, Google Ads Enhanced Conversions and GA4. Alongside the Meta Pixel, both carry one event ID, so Meta counts each event once. |
| Works with | Facebook, Google Ads and TikTok, and Klaviyo, Gorgias and Recharge. | Meta, Google Ads and GA4. No TikTok, email or SMS destinations. |
| Fraud | Not described on its Shopify listing. | On a protection plan, a conversion from a visitor AdProtektor has blocked is held back from Meta, Google Ads and GA4, and the dashboard counts each one withheld. True Tracking on its own blocks no one. |
| AI | Moby, an AI operator that acts in your ad accounts, on Foundation. Automate adds scheduled automations, creative generation and autonomous actions. | No AI operator in your ad accounts. |
| Store reporting | Lifetime value, profit and multi-store reports, with cohort analysis, a segmentation builder, custom dashboards and a SQL editor on Foundation. | Revenue, orders, average order value and lifetime value, customer segments from new to churned, top products, a sales funnel and cohort retention, with custom widgets and no SQL. |
| Where it runs | A Shopify app. The free plan integrates ads, Amazon, email and SMS. | Shopify through a storefront script, a Custom Pixel and an order webhook (the Shopify app is awaiting Shopify's review), WordPress and WooCommerce through the plugin, or any site through the API. |
Buyer acceptance review · updated 3 November 2026
Apply these six checks to each provider, including AdProtektor. The competitor facts elsewhere on this page retain their displayed source dates; these checks are an evaluation plan, not a new vendor accuracy test. Review the current plan and installation requirements before making a purchase.
Name the website, ad account, campaign type and required action. Confirm monitoring, website enforcement, event handling and ad exclusions separately.
Evidence to keep: Current plan or quote, supported integration, required permissions and the intended destination.
Follow a flagged visit to the source observations, rule or available explanation. Keep unknowns visible; a label alone is not the underlying evidence.
Evidence to keep: Internal reference, timestamps, observed signals, settings and a reason you can review.
In an authorized test, compare the same browser across a network change, a different browser and a cleared-data journey. Record collection gaps.
Evidence to keep: Actual observed references and known reset conditions, rather than a guaranteed person identity.
Distinguish a proposed exclusion, a submitted update and a confirmed destination record. Inspect scope, status, delays and existing shared rules.
Evidence to keep: Actual criterion, audience or event-delivery record, account/campaign and verification time.
Trace a legitimate enquiry or checkout, the business receipt and a safe recovery path. A challenge result or successful page response alone is insufficient.
Evidence to keep: Accepted business reference, receipt, qualification and allow/recovery controls you actually tested.
Use the same workload and completed period. Include subscription, overage, integration and review costs. Keep vendor estimates separate from ad billing.
Evidence to keep: Written quote, verified ad costs, qualified outcomes, contribution and unresolved measurement limits.
Google distinguishes account-level from campaign-level IP exclusions and their eligibility. A provider decision still needs its own delivery check. Use the exclusion scope guide, identity evaluation and protection-value exercise for those specific questions.
Sources: Google’s IP exclusion scope and eligibility, account-level criterion reference and the AdProtektor integration requirements. A connection, an applied exclusion, a website decision and a billing adjustment are separate observations.
Download the provider acceptance record
PROTECTION PROVIDER ACCEPTANCE RECORD
Apply the same questions to each provider, including AdProtektor.
Keep customer data, credentials and raw click identifiers in your own system.
Provider / plan / source date / quote date:
Required workload: websites, ad accounts, campaign types, traffic and team:
Required control: monitoring / website enforcement / event handling / ad exclusion:
Scope and permissions confirmed:
Success criterion / owner / review period / timezone:
DECISION
Internal visit or decision reference:
Observed inputs, rule/settings and available explanation:
Unresolved data or legitimate alternative:
Identity test: same browser/network change, different browser, cleared site data:
Actual observed continuity and reset limits:
ACTION
Proposed / submitted / confirmed / failed / unresolved:
Actual destination criterion, audience or delivery record:
Account / campaign / action type / verification time:
Capacity, shared lists, platform eligibility and processing checked:
Legitimate completion, business receipt and tested recovery:
VALUE
Quote period, currency, taxes, usage unit and overages:
Installation, integration, retention, seats and review time:
Verified ad cost, qualified outcome and contribution basis:
Vendor estimate kept separate from billing and measured outcomes:
Confounding changes, low volume and remaining uncertainty:
DECISION TO MAKE
Keep / repair / continue review / compare another provider:
Evidence supporting that decision:
Next check / owner / review date / rollback for any proposed change:Use the free local tools and read-only export scripts to prepare a specific input for review. They do not classify a provider, apply an exclusion or certify a lead. Start with the traffic-audit checklist when the underlying traffic question is still unresolved.
With an AdProtektor protection plan, a purchase or lead from a blocked visitor is held back from Meta, Google Ads and GA4, so the ad platforms don't learn from bots, and the dashboard shows how many were withheld.
True Tracking starts at $39 a month for 10,000 tracked sessions, so a store that needs clean conversions in Meta and Google doesn't pay for an analytics suite to get them.
ConversionOS fires the Meta Pixel and the Conversions API with the same event ID, the setup Meta recommends, so Meta de-duplicates the two instead of counting the sale twice.
Each destination lists its server attempts for the last seven days, retries and refunds included, with the latest failed attempt, and the conversion itself stays in AdProtektor whatever a destination does.
A refunded or cancelled order is sent on as an adjustment to each destination that received it, so Meta, Google Ads and GA4 hear about the refund as well as the sale.
The same script and dashboard run AdProtektor's click-fraud protection, so adding protection later needs no second install and every conversion keeps its visitor's history.
Triple Whale offers multi-touch attribution on Foundation and describes marketing mix modelling and incrementality testing in Compass. ConversionOS reports revenue by source and campaign without modelling.
Moby acts in your ad accounts and builds creatives, and on Automate it runs recurring jobs on a schedule. AdProtektor has nothing like it.
Triple Whale's free plan includes its pixel and first- and last-click attribution for 10 users. ConversionOS costs from $39 a month after the trial.
Triple Whale works with TikTok and Klaviyo and integrates Amazon. ConversionOS sends to Meta, Google Ads and GA4 only.
ConversionOS runs on Shopify through a storefront script, a Custom Pixel and a signed order webhook set up from your dashboard, while the Shopify app awaits App Store review. On WordPress and WooCommerce it runs through the AdProtektor plugin, and on any other site through the API. It sends to the Meta Conversions API, Google Ads Enhanced Conversions and GA4. What reaches each one depends on consent, credentials and the events you map.
True Tracking is ConversionOS on its own, priced by tracked sessions a month, and tracking keeps running past the limit. As an add-on to an AdProtektor protection plan, ConversionOS is priced at checkout. Check the current pricing before you start.
On 20 October 2026, Triple Whale's Shopify listing showed a free plan, Foundation at $219 a month or $2,190 a year, and Automate at $749 a month or $7,490 a year. ConversionOS on its own, True Tracking, is $39 a month for 10,000 tracked sessions on one website, up to $219 for 100,000, and it can also be added to an AdProtektor protection plan. Check both before you decide.
No. It reports revenue and orders by source, campaign and country from the visit behind each order, and sends the conversions themselves to Meta, Google Ads and GA4, where each platform applies its own attribution. If you need multi-touch models or marketing mix modelling, Triple Whale offers them.
Yes, as long as only one of them sends a given conversion to a given destination. If both send the same purchase to Meta's Conversions API with different event IDs, Meta counts it twice. One way to split them is Triple Whale for analysis and ConversionOS for sending conversions.
No. True Tracking is ConversionOS on its own. Holding back conversions from blocked visitors needs a protection plan, because True Tracking blocks no one, and ConversionOS can be added to any protection plan.
The Meta Conversions API, alongside the Meta Pixel, Google Ads Enhanced Conversions and GA4. It does not send to TikTok, Klaviyo or other tools.
Connect your campaigns, configure your protection and let AdProtektor handle the ongoing checks. Start with your own traffic.
free trial • Cancel anytime • Automatic protection • Already a customer? Log in