Quick start
Start with three steps: add your website, install tracking and confirm events arrive. You can inspect that traffic without connecting Google Ads. Ad-platform connections and automatic protection are separate setup choices, and the dashboard Setup Guide tracks their status.
On this page
Follow along in the app
Your dashboard has a Setup Guide: the progress ring in the top navigation. It tracks these same steps against your real account state and deep-links to each one, so you can leave and pick up where you stopped.
Start with traffic observation
Add your website
Enter the domain you want to protect. You can add more later, up to your plan limit. See Adding more websites.
Install the tracking script
Paste one line of JavaScript before the closing </head> tag, or use the WordPress plugin. Shopify currently requires manual setup. See Installing the tracking script.
Verify the installation
Confirm events arrive from your website before evaluating its traffic. Verification checks the tracking installation. It does not confirm ad-platform enforcement. See Verifying your installation.
Choose connections and protection separately
Connect Google Ads when you want supported exclusions
This connection is optional for traffic inspection. For supported Google Ads exclusions, complete account linking and verify an active connection. Eligible actions depend on account permissions, platform support and your configured settings. See Connecting Google Ads.
Configure automatic protection
Review click protection, website enforcement and AI influence in Settings → Protection. They are separate controls, so choose the actions appropriate for this website. Installing tracking alone does not establish that an exclusion reached an ad platform.
What happens next
Detection begins with supported events from your installation. The time to an actionable finding depends on traffic and the configured rules. A quiet website may have no blocking condition to report.
Evaluate the traffic you actually receive
Review a representative period of your own traffic before changing settings. A quiet website may leave the evaluation inconclusive, and repeated visits alone do not prove fraud.
Two optional steps worth doing
- Pick your industry profile. Applies blocking rules and risk benchmarks tuned to your sector in one click. See Industry profiles.
- Create an alert rule. Get notified when fraud crosses a threshold instead of finding out at your next login. See Alerts.
Frequently asked questions
How long does setup take?
Setup time depends on your platform, publishing access and the integrations you choose. To begin traffic inspection, add one website, install tracking and confirm events arrive. Google Ads connection is a separate step for supported exclusions.
Do I need a developer?
The WordPress plugin and many site builders let you install without a developer. Shopify currently requires manual theme setup, and checkout conversion capture also requires a Custom Pixel and webhooks. Ask a developer if you are unfamiliar with those settings.