WeTracked does one job: recover lost conversions server-side and forward them to the ad platforms' Conversions APIs. ConversionOS does that too — then filters out the bot and click-farm conversions WeTracked forwards, ties every event to a real person in a full dashboard, and runs on more than Shopify and WooCommerce. Here's the honest comparison.
WeTracked and ConversionOS solve the same starting problem: iOS, ad blockers and broken pixels hide real sales, so you recover them server-side and send them back through the Conversions API. The difference is what happens next. WeTracked is, by its own description, a focused event-forwarding tool — not a full analytics platform — and it forwards what your store sees, bots included. ConversionOS sits on top of AdProtektor's fraud detection, so it withholds invalid conversions before they are reported, reconciles every real order to your store, and gives you per-person commerce reporting in the same dashboard. Same signal recovery — cleaner signal, and a lot more to show for it.
Most server-side trackers pitch the same recovered-conversions number. The real differences show up on four dimensions — check any vendor, us included, against them.
Server-side capture recovers more conversions — but if the tool forwards everything the store sees, bot and click-farm events go to Meta and Google with the real ones. Ask whether invalid traffic is screened out before conversions are sent, or simply passed through.
Some tools are pure event-forwarders with little reporting of their own. If you want revenue, top customers, products, attribution and funnel by real person — not just a count of events sent — confirm that is built in, not something you bolt on elsewhere.
Check the platforms and the escape hatches: WordPress, custom and headless storefronts, plus a public API and webhooks for anything bespoke. A tool limited to Shopify/WooCommerce checkout plugins, with no API, boxes you in the moment your setup is not standard.
Server-side tracking touches your revenue data and your ad accounts. Look at the depth behind the tool — does fixing a tracking or billing issue mean a quick chat reply, or a real team and platform standing behind it?
WeTracked forwards the conversions your store sees, bots and fake add-to-carts included. ConversionOS runs on AdProtektor’s per-visitor fraud verdict, so invalid conversions are withheld before they reach Meta, Google or GA4. Your ad platforms optimize on real buyers, not click-farm noise.
WeTracked describes itself as an ad-tracking and event-forwarding tool — not a full analytics platform. ConversionOS gives you revenue, top customers, top products, attribution, funnel and cohort views, every event tied to the real person behind it, reconciled to your store to the dollar.
Capture conversions server-side on Shopify, WooCommerce, WordPress and any custom or headless storefront via a lightweight API and tag passthrough. WeTracked centers on Shopify/WooCommerce checkout flows; a public API, webhooks and platforms like Wix sit on its public feature-request board, not in the product yet.
ConversionOS sends each real conversion to Meta Pixel, the Meta Conversions API, GA4 and Google Enhanced Conversions with a shared event ID, so de-duplication just works and your platforms finally agree with your store.
ConversionOS is part of AdProtektor — the same system that cleans your conversions also blocks the click fraud draining your Google Ads and Meta budgets, with session recording and person-based detection across 150+ signals. Measurement and protection from one tool, one script, one dashboard.
ConversionOS captures conversions server-side on Shopify (custom pixel and webhooks), WooCommerce, WordPress, and any custom or headless storefront via a lightweight API or tag passthrough, then dispatches clean, deduplicated events to Meta Pixel, the Meta Conversions API, GA4 and Google Enhanced Conversions at once. WeTracked focuses on Shopify and WooCommerce checkout flows and a set of checkout plugins; a public API, webhooks, and platforms such as Wix and custom stacks appear on its own public feature-request board, meaning they are not available yet. If your setup is anything other than a standard Shopify or WooCommerce checkout, that gap is usually the deciding factor.
ConversionOS is an add-on to AdProtektor, which starts with a free trial on your real traffic — and the fraud filtering, the dashboard and the broader platform come in the same price. No separate analytics tool to buy on the side.
1 domain • 5,000 clicks/mo • Session Recording • 7-day replays · 30-day fraud evidence
Up to 10 domains • 10,000–40,000 clicks/mo • 30-day replays · 60-day fraud evidence
20 domains • up to 150,000 clicks/mo • 60-day replays · 90-day fraud evidence
Yes — the core job is the same: capture conversions server-side so iOS, ad blockers and broken pixels stop hiding your real sales, then send them to Meta, Google and GA4 via their server-side APIs with proper deduplication. ConversionOS adds what WeTracked doesn't: it filters out bot conversions first, ties every event to a real person in a full dashboard, and runs on more than Shopify and WooCommerce.
Fraud filtering. WeTracked forwards whatever your store records — bots included. ConversionOS sits on AdProtektor’s fraud detection and withholds invalid conversions before they are reported, so your campaign optimization and lookalikes learn from real customers instead of click-farm traffic.
Yes. ConversionOS captures conversions on WordPress and any custom or headless storefront via a lightweight API or tag passthrough, in addition to Shopify and WooCommerce. WeTracked centers on Shopify and WooCommerce checkout flows, and a public API plus platforms like Wix are still requested-but-unshipped items on its own roadmap.
You get a full per-person dashboard — revenue, top customers, top products, attribution, funnel and cohorts — reconciled to your store, not just a tally of events forwarded. WeTracked is, by its own description, a focused ad-tracking tool rather than a full analytics platform.
ConversionOS is an add-on to AdProtektor, and that is the point: the same platform that recovers and cleans your conversions also blocks the click fraud wasting your ad spend. You get conversion tracking and ad-fraud protection together, on a free trial, instead of paying for a standalone tracker that does half the job.
Most accounts find that 10–20% of paid clicks are bot, click-farm, or repeat-offender traffic. Start your free trial — the first numbers come back the same day you install.
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