Dropped
Privacy filters & ad blockers
Browser restrictions and missing consent can limit browser event capture. A supported server integration can reduce dependence on browser tags while respecting consent settings.
Conversion tracking
Software for Google & Meta Ads
ConversionOS records supported events, checks configured fraud signals and sends eligible conversions to Meta, Google Ads and GA4. Follow each event from capture to delivery in your dashboard.
- Easy installation
- free trial
Example data
Revenue
$0
Sample events
Orders
0
Sample events
Delivery
Reported
Event status
Conversions · 30d
Sample eventsCollection & delivery
Supported store integrations Server-side delivery Event delivery status Configurable fraud filtering
Works with your store & ad stack
Shopify WooCommerce Meta Google Ads GA4
The problem
Your conversion reports should be easier to explain.
Missing events and inconsistent attribution make campaign decisions harder. Browser restrictions, installation changes and different reporting rules can all create gaps.
Broken
Tags that fail silently
A checkout change or tag update can interrupt event capture. Testing the installation and checking delivery status helps uncover gaps.
Disputed
Three platforms, three answers
Meta counts one way, Google another, your store a third. When the numbers disagree, every meeting turns into an argument about whose dashboard to believe.
Why it gets worse
It doesn't just misreport. It compounds.
Incomplete or suspicious conversion signals can make optimization less useful. A clear event trail helps you decide what to send and what to investigate.
Your campaigns optimize toward the wrong people.
Incomplete or suspicious conversion signals can make optimization less useful. A clear event trail helps you decide what to send and what to investigate.
You scale on numbers that never matched the bank.
Under-counted real sales make winning campaigns look like losers — so you cut the ones that actually work, and pour budget into the ones that merely reported well.
Every decision rests on a number nobody can defend.
Budgets, creative calls, channel mix — all decided from a dashboard that contradicts your own checkout. The longer it runs, the more expensive the wrong call becomes.
“Better decisions start with events you can inspect.”
Budget scenario
What could invalid traffic mean for your budget?
Explore an illustrative invalid-traffic scenario. The result is a planning example, not measured ROAS or a savings forecast.
82%
18%
Remaining illustrative budgetEst. fraud
≈ $1,440/mo in this scenario
Illustrative assumption of 18% invalid traffic, not a measured customer average. Your actual traffic and outcomes may differ.
The solution
One pipeline. A clearer conversion story.
Built for Shopify and WooCommerce stores running paid ads on Meta and Google.
ConversionOS records supported events, checks configured fraud signals and sends eligible conversions to Meta, Google Ads and GA4. Follow each event from capture to delivery in your dashboard.
Conversion event received
- Step 01
A conversion event arrives
Capture supported conversions through a store integration, browser events or a custom API. Server-side delivery reduces reliance on browser tags; installation, consent and destination configuration still matter.
- Step 02
Fraud checks before delivery
When fraud protection is active, configured checks can withhold events associated with blocked visitors or crawlers. Decisions depend on available signals; this does not certify every remaining event as a real customer.
- Step 03
Duplicate events checked
Event IDs and supported order identifiers help prevent duplicate submissions. Customers are counted by the email they enter on your store; one person can still place several distinct orders.
- Step 04
Connected destinations updated
ConversionOS records supported events, checks configured fraud signals and sends eligible conversions to Meta, Google Ads and GA4. Follow each event from capture to delivery in your dashboard.
What you get
Capture. Check. Deliver. Understand.
Fraud checks before delivery
When fraud protection is active, configured checks can withhold events associated with blocked visitors or crawlers. Decisions depend on available signals; this does not certify every remaining event as a real customer.
Reporting with event-level evidence
Explore recorded orders, revenue, attribution and delivery status together. Platform totals can differ because attribution windows, time zones, consent and event processing differ. Use event-level evidence to investigate.
Supported integrations, guided setup
Capture supported conversions through a store integration, browser events or a custom API. Server-side delivery reduces reliance on browser tags; installation, consent and destination configuration still matter.
Per-person commerce intelligence.
Explore recorded orders, revenue, attribution and delivery status together. Platform totals can differ because attribution windows, time zones, consent and event processing differ. Use event-level evidence to investigate.
Choose the plan that fits
Choose ConversionOS as an add-on to Fraud Protection or as standalone True Tracking. Plan limits and billing terms are shown before you subscribe.
Why it wins
More events need a clearer evidence trail.
Compare the responsibilities of each setup: capture, screening, deduplication and delivery. Capabilities depend on the implementation and enabled integrations.
- ConversionOSCapture, configured checks and delivery reporting
- Browser pixel onlyA tag running in your shopper’s browser
- CAPI onlyA pipe from your store straight to Meta
Does the sale get counted at all?
Server-side delivery path
- ConversionOSSupported server integrations and delivery jobs
- Browser pixel onlyRelies on browser execution
- CAPI onlyServer delivery when implemented
Installation options
- ConversionOSStore integrations, script or custom API
- Browser pixel onlyDirect tag or tag manager
- CAPI onlyNative integration, partner or custom API
Is what gets counted actually real?
Fraud-aware event screening
- ConversionOSUses configured AdProtektor fraud signals
- Browser pixel onlyDepends on site and platform controls
- CAPI onlyDepends on the sending integration
Duplicate-event handling
- ConversionOSEvent IDs and supported order identifiers
- Browser pixel onlyDepends on event setup
- CAPI onlyShared event IDs when configured
Evidence for reporting differences
- ConversionOSRecorded events and delivery status
- Browser pixel onlyBrowser events and platform reports
- CAPI onlySubmitted payloads and API responses
Does everyone end up agreeing?
One clean event to Meta, Google & GA4
- ConversionOSConfigured Meta, Google Ads and GA4 destinations
- Browser pixel onlyPlatform-specific browser tags
- CAPI onlyMeta; other destinations need integrations
Refunds & cancellations pushed back to the platforms
- ConversionOSSupported workflows vary by destination
- Browser pixel onlyRequires a refund-event implementation
- CAPI onlyDepends on the sending integration
What Meta and Google end up learning from
- ConversionOSEvents screened under your settings
- Browser pixel onlyEvents captured by your browser tags
- CAPI onlyEvents submitted by your integration
Comparison describes common implementation patterns, not every product or configuration. Test capture, consent, deduplication and destination receipt in your own setup.
One source of truth
Follow the evidence behind the numbers.
Explore recorded orders, revenue, attribution and delivery status together. Platform totals can differ because attribution windows, time zones, consent and event processing differ. Use event-level evidence to investigate.
Illustrative dashboard
Illustrative reports can differ by attribution and measurement method.
- Meta$61,400
- Google Ads$57,900
- Your store$52,180
ConversionOS · recorded events$0
Explore recorded orders, revenue, attribution and delivery status together. Platform totals can differ because attribution windows, time zones, consent and event processing differ. Use event-level evidence to investigate.
Ships conversions to
Meta Pixel Meta Conversions API Google Analytics 4 Google Enhanced Conversions
Burned before?
Switching from a tool that never matched your bank?
If you’ve paid for conversion tracking before, you’ve probably lived at least one of these. Here’s how ConversionOS is built differently.
“Meta says 50 conversions. Shopify shows 12. Which number do I put in the board deck?”
Explore recorded orders, revenue, attribution and delivery status together. Platform totals can differ because attribution windows, time zones, consent and event processing differ. Use event-level evidence to investigate.
“Nobody can explain how the ‘modeled’ ROAS was calculated — least of all to my CFO.”
Explore recorded orders, revenue, attribution and delivery status together. Platform totals can differ because attribution windows, time zones, consent and event processing differ. Use event-level evidence to investigate.
“My tracker just forwards everything to the pixel — bots, fake add-to-carts and all.”
When fraud protection is active, configured checks can withhold events associated with blocked visitors or crawlers. Decisions depend on available signals; this does not certify every remaining event as a real customer.
“Locked into an annual contract, the bill kept creeping up, and support went quiet the day after I signed.”
Choose ConversionOS as an add-on to Fraud Protection or as standalone True Tracking. Plan limits and billing terms are shown before you subscribe.
FAQ
Questions store owners ask
How does ConversionOS handle duplicate events?
Event IDs and supported order identifiers help prevent duplicate submissions. Customers are counted by the email they enter on your store; one person can still place several distinct orders.
How does fraud filtering affect conversion delivery?
When fraud protection is active, configured checks can withhold events associated with blocked visitors or crawlers. Decisions depend on available signals; this does not certify every remaining event as a real customer.
How is this different from Meta’s Conversions API (CAPI)?
Meta CAPI is one conversion destination. ConversionOS adds event collection, configured fraud checks, deduplication and delivery reporting across its supported destinations.
Do I need a developer, and will it slow my store down?
Capture supported conversions through a store integration, browser events or a custom API. Server-side delivery reduces reliance on browser tags; installation, consent and destination configuration still matter.
Which platforms does it send conversions to?
ConversionOS records supported events, checks configured fraud signals and sends eligible conversions to Meta, Google Ads and GA4. Follow each event from capture to delivery in your dashboard.
Does it work with ad blockers, iOS and privacy settings?
Capture supported conversions through a store integration, browser events or a custom API. Server-side delivery reduces reliance on browser tags; installation, consent and destination configuration still matter.
Do I need AdProtektor to use ConversionOS?
Choose ConversionOS as an add-on to Fraud Protection or as standalone True Tracking. Plan limits and billing terms are shown before you subscribe.
Stop guessing which number is real
Give your campaigns conversion data you can inspect.
ConversionOS records supported events, checks configured fraud signals and sends eligible conversions to Meta, Google Ads and GA4. Follow each event from capture to delivery in your dashboard.
Available on every plan • No credit card required • Already a customer? Log in