Which parts of the funnel need cover?
Write down whether you need ad-click protection, cleaner analytics, on-site form protection or all three. Then check which of those each product handles and which would need another tool.
CHEQ vs AdProtektor
A CHEQ alternative focused on protecting your ad spend.
If your main concern is invalid clicks on Google Ads and Meta campaigns, AdProtektor puts detection, automatic exclusions and visitor evidence in one dashboard. Start with a free trial, no credit card required.
CHEQ positions its platform around "go-to-market security": protecting paid marketing, analytics and on-site funnels from invalid traffic. Before comparing, decide how wide your requirement is. AdProtektor concentrates on paid-traffic protection for Google Ads and Meta, with configurable rules, automatic exclusions and the evidence behind each decision. If your shortlist also covers analytics hygiene or on-site form and funnel protection, list those needs separately and check each tool against them.
Product sources
Buyer's guide
What to look for in a click-fraud tool
The category looks crowded — but most tools differ on a handful of dimensions. Evaluate any vendor on these before deciding.
How is enforcement delivered to each ad platform?
Ask what happens after a visitor is flagged on Google Ads and on Meta. An IP exclusion and an audience exclusion behave differently, and each platform processes them on its own schedule.
Who sets the protection policy?
Find out which thresholds, click rules and blocking modes your team can change itself, and how a legitimate visitor is allowed back in without a support request.
How is the plan sized?
Compare how each plan is measured: tracked traffic, domains, features and retention. Use the same monthly volume and billing period for every quote.
Why AdProtektor
Where AdProtektor is built differently
Your rules. Automatic protection.
Set Google Ads click-frequency limits and time windows, adjust protection settings, and let the system evaluate incoming traffic. You do not need to approve each visitor.
More context than an IP address
Device, browser, network and behavioral evidence help link related visits with confidence scores. This can reveal repeat activity across changing connections when the available evidence supports a match.
AI with clear controls
On eligible plans, enable AI person analysis and choose separately whether its findings can influence click or website blocking. Analysis can remain informative without becoming an enforcement decision.
Connected Google Ads and Meta protection
Eligible Google Ads IP exclusions are submitted automatically. Meta uses a separately maintained exclusion audience; account setup, audience matching and platform processing affect when it takes effect.
Evidence when you need it
Inspect classifications, activity history, exclusion records and available session replays. Adjust rules, remove a block or whitelist a legitimate source from the dashboard.
Conversion tracking alongside protection
ConversionOS adds server-side conversion collection, delivery reporting and fraud-aware event handling. Its destinations and filtering depend on your integration, settings and plan.
Where it runs
Install the website script, connect the relevant ad accounts and configure protection. Google Ads uses eligible IP exclusions at the supported account or campaign scope. Meta uses Custom Audience exclusions with scheduled membership synchronization. Connections must be active, and each platform applies its own processing and enforcement rules.
Pricing
AdProtektor pricing
Choose a protection plan for your traffic, domains and the controls you need. AI features, retention and ConversionOS availability vary by plan; review the current pricing details before starting.
Standard
$84/mo
1 domain • 5,000 clicks/mo • Session Recording • 7-day replays · 30-day fraud evidence
Pro
from $120/mo
Up to 10 domains • 10,000–40,000 clicks/mo • 30-day replays · 60-day fraud evidence
Enterprise
from $316/mo
20 domains • up to 150,000 clicks/mo • 60-day replays · 90-day fraud evidence
FAQ
Common questions
Why consider AdProtektor as a CHEQ alternative?
AdProtektor fits teams whose priority is protecting Google Ads and Meta spend from invalid clicks, with rules they configure and evidence they can review. Compare it against the scope of what you need to protect, not only against a feature list.
Does AdProtektor block legitimate crawlers such as Googlebot?
No, legitimate crawlers, including Google service bots, are classified separately and always whitelisted, so they are never blocked.
Can AdProtektor block suspicious visitors from my website, not only from ads?
Yes, if you turn it on. Optional server-level website blocking returns a 403 response to blocked visitors. It is a separate setting from ad-platform exclusions.
Is there a free trial?
Yes: start a free trial, no credit card required, and run it on your own traffic before you choose a plan.
How do I compare results fairly with another tool?
Use the same date range, campaigns and definition of invalid traffic for both. A higher block count is not proof of better protection on its own; check false positives and how qualified leads changed too.
Make your next click count
Your budget has better places to go.
Connect your campaigns, configure your protection and let AdProtektor handle the ongoing checks. Start with your own traffic.
free trial • Cancel anytime • Automatic protection • Already a customer? Log in