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B2B software (SaaS)

Click fraud protection for B2B software companies

SaaS companies pay for category and comparison searches with long, considered buying cycles, then judge campaigns by demo requests and trial sign-ups. AdProtektor scores every paid visit and blocks the sources your rules cover. With ConversionOS, sign-ups linked to blocked visitors can be held back from the conversions you report.

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The exposure

Why paid traffic in this industry attracts invalid clicks

  1. Category, comparison and alternative-to keywords carry strong intent and are expensive, and competing vendors bid on the same ones.

  2. Buyers research over weeks and come back many times, so a rule tuned for quick purchases would catch genuine evaluators.

  3. Demo and free-trial forms attract automated and fake sign-ups that clutter your pipeline and your conversion data.

  4. Your own team, agencies and testers click live ads, which looks exactly like repeat-click fraud unless you account for it.

What to check

What to set up and watch in AdProtektor

Protection runs automatically once your rules are set. These are the settings and signals worth a look first.

Whitelist your own team first

Staff, agencies and QA testers who repeatedly click your live ads look exactly like repeat-click fraud. Whitelist them up front: a whitelisted person or IP is exempt from automatic blocking but still appears in your analytics.

Fit click-frequency rules to a long evaluation

A considered purchase involves several visits over days or weeks. Click-frequency rules are opt-in, so set the threshold and window above what a real evaluator would plausibly do and repeated ad clicks far beyond it are blocked.

Track trials and demo requests with ConversionOS

The ConversionOS add-on supports Start Trial, Registration, Lead and Schedule events and sends them server-side to Meta, Google Analytics 4 and Google Enhanced Conversions. Configured checks can hold back events linked to blocked visitors and crawlers. Send the events that represent business value rather than every signal.
Industry profiles

Start from settings tuned to your sector

AdProtektor ships pre-built industry profiles, each with its own risk benchmarks and recommended rules. A profile's risk tier is what makes its recommendations more or less aggressive.

  1. Open Settings → Industry

    For the website you want to configure.
  2. Find your industry

    Search the list of profiles and pick the closest match rather than an exact one.
  3. Apply the recommended settings

    This sets click protection, enforcement and block duration together. Everything stays editable afterwards.

A profile is a starting point, not a ceiling. Applying one replaces the protection values it covers, so review anything you have already tuned first. Read how industry profiles work

FAQ

Questions we hear from this industry

Could AdProtektor block a real evaluator?

Strict settings can occasionally catch a genuine visitor, so the safeguards matter. Recognized crawlers such as Googlebot are always whitelisted, never blocked. Every block can be reviewed in the dashboard with the reason behind it, and you can whitelist a person or IP in one click. With the ConversionOS add-on, a blocked visitor who goes on to convert is unblocked automatically.

Will AdProtektor follow a buyer from their work laptop to their phone?

No. A person in AdProtektor is one browser on one device. That identity survives IP changes, but a different device or browser counts as a different person, and clearing site data resets it.

Which industry profile fits a SaaS company?

Start from Software, the closest match in Settings → Industry. Profiles are calibrated on fraud patterns rather than business descriptions, and every value a profile sets stays editable.

Can I send sign-ups from my own backend?

Yes. ConversionOS accepts conversions server-to-server through its custom API, which is also the route for anything the standard capture does not cover.

See what is clicking your ads

Install the script, connect your ad accounts and apply your industry profile. Protection runs on its own from there, and every decision stays open to review.

Start your free trial

Free trial, no credit card required.