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Real estate

Click fraud protection for real estate agents, brokerages and developers

Real estate advertisers pay for buyer, seller and valuation searches in crowded local markets, where one enquiry can lead to a large transaction. AdProtektor scores every paid visit, applies the rules you set for your market and keeps the evidence behind each block.

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The exposure

Why paid traffic in this industry attracts invalid clicks

  1. Buyer, seller and valuation searches carry strong intent, so the keywords behind them are expensive.

  2. Many agents and brokerages compete for the same neighborhoods, and a rival clicking your ads repeatedly looks like a house hunter on any single visit.

  3. Viewing requests, valuation forms and contact forms attract spam and automated submissions.

  4. Property buyers legitimately return many times, so a careless repeat-click rule can catch real buyers along with the fraud.

What to check

What to set up and watch in AdProtektor

Protection runs automatically once your rules are set. These are the settings and signals worth a look first.

Set click-frequency rules for a long buying cycle

Buyers come back to listings over days or weeks. Click-frequency rules count paid ad-landing sessions within a window you choose, so set the threshold above what a genuine buyer would plausibly do in that window and repeated ad clicks far beyond it are blocked.

Track viewing requests with ConversionOS

The ConversionOS add-on supports Lead, Schedule and Contact events, so enquiries, viewing requests and phone clicks can be recorded and sent server-side to your ad platforms. With fraud protection active, configured checks can hold back events linked to blocked visitors.

Apply the Realty profile

Settings → Industry has a Realty profile. Applying it sets click protection, enforcement and block duration in one click. Treat it as a starting point and tune it once you have a few days of your own data.
Industry profiles

Start from settings tuned to your sector

AdProtektor ships pre-built industry profiles, each with its own risk benchmarks and recommended rules. A profile's risk tier is what makes its recommendations more or less aggressive.

  1. Open Settings → Industry

    For the website you want to configure.

  2. Find your industry

    Search the list of profiles and pick the closest match rather than an exact one.

  3. Apply the recommended settings

    This sets click protection, enforcement and block duration together. Everything stays editable afterwards.

A profile is a starting point, not a ceiling. Applying one replaces the protection values it covers, so review anything you have already tuned first. Read how industry profiles work

FAQ

Questions we hear from this industry

Could AdProtektor block a real buyer?

Strict settings can occasionally catch a genuine visitor, so the safeguards matter. Recognized crawlers such as Googlebot are always whitelisted, never blocked. Every block can be reviewed in the dashboard with the reason behind it, and you can whitelist a person or IP in one click. With the ConversionOS add-on, a blocked visitor who goes on to convert is unblocked automatically.

Will AdProtektor recognize a buyer who switches from phone to laptop?

No. A person in AdProtektor is one browser on one device. That identity survives IP changes, so a visitor moving between Wi-Fi and mobile data in the same browser is still recognized, but a different device or browser counts as a different person.

Can I see why a visitor was blocked?

Yes. A person profile shows every IP and session recorded for that browser, its classification and, where session recording is enabled, its replays. If you enable recording, disclose it in your privacy notice where required.

Does it work with my website platform?

Most likely. There is a one-click WordPress plugin and guided installs for Wix, Squarespace, Webflow, Google Tag Manager and any custom HTML site, and the setup detects your platform to pick the right install path.

Other industries

See what is clicking your ads

Install the script, connect your ad accounts and apply your industry profile. Protection runs on its own from there, and every decision stays open to review.

Start your free trial

Free trial, no credit card required.