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Insurance

Click fraud protection for insurance agencies, brokers and carriers

Insurance advertisers compete for quote searches where the keywords are expensive and the conversion is usually a form. AdProtektor scores every paid visit, blocks sources according to your rules and, with ConversionOS, can hold back quote requests from blocked visitors before they reach your ad platforms.

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The exposure

Why paid traffic in this industry attracts invalid clicks

  1. Quote searches for auto, home, life and business cover carry strong intent, so the keywords behind them are expensive.

  2. Agents, brokers and carriers bid on the same terms, and contested legal and insurance keywords attract competitor clicking.

  3. Quote forms are the main conversion, so fake and automated submissions waste follow-up time and feed bad signals back into bidding.

  4. Bots that reach a quote page inflate visits and make campaign results harder to read.

What to check

What to set up and watch in AdProtektor

Protection runs automatically once your rules are set. These are the settings and signals worth a look first.

Watch which quote terms attract repeat clicking

Your dashboard lists the top attacked keywords, and the Keywords tab in Analytics breaks traffic down by keyword. Use them together with the Competitor label, which describes a pattern of suspicious repeat clicking rather than a named company.

Keep fake quote requests out of your conversion data

The ConversionOS add-on captures Lead and Submit Application events and sends them server-side to Meta, Google Analytics 4 and Google Enhanced Conversions. With fraud protection active, configured checks can hold back events linked to blocked visitors and crawlers.

Apply the Insurance profile

Settings → Industry has an Insurance profile. Applying it sets click protection, enforcement and block duration in one click and replaces the values it covers, so note any settings you have already tuned before you apply it.
Industry profiles

Start from settings tuned to your sector

AdProtektor ships pre-built industry profiles, each with its own risk benchmarks and recommended rules. A profile's risk tier is what makes its recommendations more or less aggressive.

  1. Open Settings → Industry

    For the website you want to configure.
  2. Find your industry

    Search the list of profiles and pick the closest match rather than an exact one.
  3. Apply the recommended settings

    This sets click protection, enforcement and block duration together. Everything stays editable afterwards.

A profile is a starting point, not a ceiling. Applying one replaces the protection values it covers, so review anything you have already tuned first. Read how industry profiles work

FAQ

Questions we hear from this industry

Could AdProtektor block a real prospect?

Strict settings can occasionally catch a genuine visitor, so the safeguards matter. Recognized crawlers such as Googlebot are always whitelisted, never blocked. Every block can be reviewed in the dashboard with the reason behind it, and you can whitelist a person or IP in one click. With the ConversionOS add-on, a blocked visitor who goes on to convert is unblocked automatically.

Will sending leads through both the Meta Pixel and the Conversions API double count them?

No. ConversionOS sends both with a shared event ID, so Meta de-duplicates them. This is the setup Meta recommends.

Does Google refund the clicks AdProtektor detects?

Not automatically. Blocking and exclusions aim to stop repeat clicks from the same source. For an invalid-traffic review, the Google Ads refund report packages the available evidence, and Google decides whether a click was invalid and whether any adjustment is due.

Can I protect only some lines of business?

Yes. Google Ads exclusions can apply at account level, or you can scope them to selected campaigns, for example only the products where you see repeat clicking, or campaigns that need different protection.

See what is clicking your ads

Install the script, connect your ad accounts and apply your industry profile. Protection runs on its own from there, and every decision stays open to review.

Start your free trial

Free trial, no credit card required.