Click fraud protection for lenders, mortgage brokers and financial services
Lenders, mortgage brokers and financial advisers compete for searches where the keywords are expensive and the conversion is an application or a consultation form. AdProtektor scores every paid visit, blocks sources according to your rules and, with ConversionOS, can hold back applications from blocked visitors before they reach your ad platforms.
Free trial, no credit card required.
Why paid traffic in this industry attracts invalid clicks
Searches for personal loans, mortgages, debt consolidation and business finance carry strong intent, so the keywords behind them are expensive.
Lenders, brokers and comparison sites bid on the same terms, and contested finance keywords attract competitor clicking.
Applications and consultation forms are the main conversion, so fake and automated submissions waste follow-up time and feed bad signals back into bidding.
Borrowers compare offers and come back before they apply, so frequency rules have to leave room for genuine repeat visits.
What to set up and watch in AdProtektor
Protection runs automatically once your rules are set. These are the settings and signals worth a look first.
Watch which finance terms attract repeat clicking
Keep fake applications out of your conversion data
Apply the Loans or Financial Services profile
Start from settings tuned to your sector
AdProtektor ships pre-built industry profiles, each with its own risk benchmarks and recommended rules. A profile's risk tier is what makes its recommendations more or less aggressive.
Open Settings → Industry
For the website you want to configure.Find your industry
Search the list of profiles and pick the closest match rather than an exact one.Apply the recommended settings
This sets click protection, enforcement and block duration together. Everything stays editable afterwards.
A profile is a starting point, not a ceiling. Applying one replaces the protection values it covers, so review anything you have already tuned first. Read how industry profiles work
Questions we hear from this industry
Could AdProtektor block a real borrower?
Strict settings can occasionally catch a genuine visitor, so the safeguards matter. Recognized crawlers such as Googlebot are always whitelisted, never blocked. Every block can be reviewed in the dashboard with the reason behind it, and you can whitelist a person or IP in one click. With the ConversionOS add-on, a blocked visitor who goes on to convert is unblocked automatically.
Will sending applications through both the Meta Pixel and the Conversions API double count them?
No. ConversionOS sends both with a shared event ID, so Meta de-duplicates them. This is the setup Meta recommends.
Does Google refund the clicks AdProtektor detects?
Not automatically. Blocking and exclusions aim to stop repeat clicks from the same source. For an invalid-traffic review, the Google Ads refund report packages the available evidence, and Google decides whether a click was invalid and whether any adjustment is due.
Can I protect only some products, such as mortgages?
Yes. Google Ads exclusions can apply at account level, or you can scope them to selected campaigns, for example only the products where you see repeat clicking.
See what is clicking your ads
Install the script, connect your ad accounts and apply your industry profile. Protection runs on its own from there, and every decision stays open to review.
Free trial, no credit card required.