E-commerce

Click fraud protection for e-commerce stores

Online stores buy traffic at volume across Google Ads and Meta, and bidding learns from the purchases you report. AdProtektor scores every paid visit and blocks the bots and repeat clickers your rules cover. With ConversionOS, purchases are sent server-side, which reduces your dependence on browser tags.

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The exposure

Why paid traffic in this industry attracts invalid clicks

Product and category campaigns run at high volume, so invalid clicks add up across a whole catalog.
Online stores attract scrapers and bots, and some of that automation arrives through paid placements.
Bidding optimizes against the conversions you send, so lost purchases and events from invalid traffic both distort what campaigns learn.
Many shoppers compare and return before buying, so repeat-click rules need care to avoid catching real customers.

What to check

What to set up and watch in AdProtektor

Protection runs automatically once your rules are set. These are the settings and signals worth a look first.

Review Bot traffic and consider website blocking

The Bot category marks signals consistent with automation. If scrapers and abusive automation are a problem, website blocking can deny eligible blocked visitors with a 403 instead of serving your store. A false positive sees an error page, so be more conservative with your threshold when it is on.

Send purchases server-side with ConversionOS

The ConversionOS add-on captures the funnel from page view to purchase through Shopify, WooCommerce or its custom API, and sends purchases to Meta, Google Analytics 4 and Google Enhanced Conversions. A settlement delay lets refunded or cancelled orders cancel before they reach your ad platforms.

Start from the E-commerce profile

Settings → Industry has E-commerce and Retail profiles. Apply the closer match to set click protection, enforcement and block duration in one click, then tune from there once you have a few days of your own data.

Industry profiles

Start from settings tuned to your sector

AdProtektor ships pre-built industry profiles, each with its own risk benchmarks and recommended rules. A profile's risk tier is what makes its recommendations more or less aggressive.

Open Settings → Industry
For the website you want to configure.
Find your industry
Search the list of profiles and pick the closest match rather than an exact one.
Apply the recommended settings
This sets click protection, enforcement and block duration together. Everything stays editable afterwards.

A profile is a starting point, not a ceiling. Applying one replaces the protection values it covers, so review anything you have already tuned first. Read how industry profiles work

FAQ

Questions we hear from this industry

Could AdProtektor block a real shopper?

Strict settings can occasionally catch a genuine visitor, so the safeguards matter. Recognized crawlers such as Googlebot are always whitelisted, never blocked. Every block can be reviewed in the dashboard with the reason behind it, and you can whitelist a person or IP in one click. With the ConversionOS add-on, a blocked visitor who goes on to convert is unblocked automatically.

Will the script slow my store down?

The core script is about 60 KB minified and loads asynchronously. Optional features such as session recording load only when you turn them on.

Does it work with Shopify and WooCommerce?

Yes. On Shopify it installs as a Custom Pixel with server-side webhooks and works with Shopify’s modern checkout. On WordPress the plugin installs in one click and, with ConversionOS, captures WooCommerce purchases server-side.

Will sending purchases through both the Meta Pixel and the Conversions API double count them?

No. ConversionOS sends both with a shared event ID, so Meta de-duplicates them. This is the setup Meta recommends.

Other industries

See what is clicking your ads

Install the script, connect your ad accounts and apply your industry profile. Protection runs on its own from there, and every decision stays open to review.