PAID-TRAFFIC TROUBLESHOOTING PLAN

Chosen symptom:
Guide URL:

FIRST MISSING OR UNRELIABLE CHECKPOINT
Ad interaction / website delivery / measurement / server acceptance /
qualification / destination action / billing / other:

SCOPE
Account/campaign, network, device, hostname/page:
Completed period, timezones, export time and processing indicators:
Business outcome and actual source record:

OBSERVATION
What is directly observed, in which source?
What is missing, filtered, sampled or otherwise unresolved?
Which alternative explanations remain?

NEXT CONTROLLED CHECK
One reproducible test or read-only report:
Required data and source permissions:
Synthetic test labels (avoid repeated live-ad clicks):
Success criterion and evidence to retain:

DECISION
No change / repair collection / review targeting / validate application /
review exclusions / investigate billing / evaluate protection:
Owner, review date and rollback condition for any proposed change:

FOLLOW-UP
Result and qualified/paid outcome, if observed:
Actual applied action and billing evidence, kept separate:
Next question if the checkpoint still cannot be verified:

Free browser tools review pasted inputs; they do not apply account changes.
Account export scripts need your own authorized access and are read-only.
No single traffic label, address or counter proves fraud, a charge or a refund.

https://adprotektor.app/blog/google-ads-traffic-troubleshooting/