PHONE-CALL ATTRIBUTION REVIEW
Keep real caller details and click identifiers in your own controlled system.
This is an investigation worksheet, not a Google Ads upload template.

Account / conversion customer:
Campaign / ad / number configuration:
Country and source/device eligibility checked against current documentation:
Review period / report timezone / export time:
Business outcome to measure (connected call, qualified enquiry, sale):

CALL PATH
Direct ad call / website forwarding-number call / website phone-link tap / provider call-details forwarding:
Did the caller visit a website? What record establishes that?
Google forwarding number and call-reporting setup verified:
If provider forwarding: supported provider, provider-supplied ad number, enabled setting and actual received metadata:

ONE RECORD
Internal call reference (no caller number in this worksheet):
Actual call start time and timezone:
Connected / missed / unknown and source of that status:
Qualification outcome / business record / outcome time:
GCLID provenance if actually captured (website record or provider metadata):
Native call-import matching fields retained privately, if this is the selected path:
Exact destination account and conversion action:
Upload method / job ID / individual row result:
Report columns, action filter, interaction vs conversion date basis:

DECISION
Next failed checkpoint / owner / acceptance check / review date:
Unresolved gaps (do not invent identifiers or timestamps):
Related actions for the same enquiry and campaign goal selection:
Duplicate-stage check before counting calls and qualified outcomes together:
Proposed change / authorized owner / rollback: