OFFLINE CONVERSION IMPORT REVIEW
Internal review checklist, not a Google upload format or automatic submission.

IDENTIFY THE PATH
Classic click import / enhanced conversions for leads / phone-call import:
Connector and API/product version; current supported access model:
Target advertising account / actual conversion-owning account / manager context:
Exact destination action resource or identifier; intended qualified/converted stage:
Current API access restriction checked if applicable; no credentials in this record:

FREEZE THE COMPARISON
Business outcome cohort and qualification rule / source export timestamp:
Actual business conversion time with UTC offset; source/account time zones:
Original interaction period when known / upload time / review cutoff:
Conversions versus All conversions; standard versus by-conversion-time columns:
Selected campaign/action filters / goal membership / counting option:
Aggregate reports cannot identify which individual CRM rows were attributed.

TRACE THE ATTEMPT
Opaque internal outcome ID and stable deduplication identity:
Captured click identifiers when available; provenance, not reconstructed values:
Required permitted first-party fields and path-specific formatting verified:
Consent signals preserved; do not paste customer fields into public troubleshooting:
Request/job identifier, original input row reference, destination and submission time:
Per-row result/error/warning; transport success versus final processing evidence:
Later attempt status, actual retry policy and destination diagnostics:
Do not invent a new conversion time or identity to force an old upload through.

INVESTIGATE THE GAP
Explicit failed rows to repair:
Pending or incomplete results to revisit at a stated cutoff:
Distinct business outcomes with documented accepted results:
Repeated attempt rows kept separate from unique outcomes:
Missing/unavailable matching data or unsupported scope:
Reporting date basis, attribution scope, processing and counting reviewed:
Unresolved facts and owner; avoid labelling the gap as fraud or lost customers:

CHANGE AND VERIFY
Specific fix, affected connector/action, owner and rollback:
One supported test outcome followed through row results and diagnostics:
Before/after export dates, remaining unresolved issues and processing review time:
Actual selected campaign goals and custom-goal membership checked separately:
Billing and visitor protection are separate from import success and attribution.