DEMAND GEN — CLICKS / LEADS REVIEW

Account and currency:
Campaign / ad group / ad / asset IDs:
Review window and account timezone:
Comparable earlier window and business qualification cutoff:
Business outcome to optimize and measure:

CHANNEL AND FORMAT
Actual ad-group channel mode and selections:
Google Display Network inclusion:
Eligible channels shown in this account:
Network/channel report export reference:
YouTube ad-format report export reference:
Any in-feed grouping or other report-grain limitation:
Channel prioritization setting, if available (separate from channel selection):

CONVERSION DEFINITION
Campaign goals, including custom goals:
Chosen action and primary/secondary setting:
Click-through / engaged-view / impression attribution breakdown:
VTC optimization enabled and eligible format/inventory:
Conversion windows and reporting date basis:
Online versus offline outcome path and compatibility:
Potential duplicate browser, GA4, plugin or server senders:

LANDING JOURNEY (mark synthetic tests separately)
URL before redirect / URL after redirect, with identifiers redacted:
Tracking parameters preserved:
Tag and consent behavior:
Mobile load, failed-form attempt, accepted-form response:
Server lead ID / CRM receipt verified privately:
Actual named action triggered, including failure/retry tests:

BUSINESS RECONCILIATION
Channel/ad-group cohort spend:
Received / verified / qualified / sold outcomes:
Unresolved / unmatched / conflicting records:
Qualification delay allowed equally across cohorts:
Spend aggregated separately before joining deduplicated outcomes:
Zero-denominator costs left empty:

DECISION
Finding and evidence:
Single change to test / owner / date:
Expected result and rollback condition:
Review date after the normal conversion and qualification delay:

Keep customer details and raw identifiers out of shared notes.
Low engagement is not proof of bots; attributed conversions are not necessarily click-through leads.