GOOGLE ADS CONVERSION ADJUSTMENT REVIEW

Internal investigation record. Use Google's current adjustment
template or authorized integration for uploads. Keep real identifiers
and customer records in your own system.

Business record and reviewer:
Original event definition and evidence that it counted:
Decision evidence (invalid event, valid enquiry, value change, unresolved):
Conversion-owning account and exact destination action:
Original order or transaction ID, if supplied:
Eligible alternative matching key and original event time with offset:
First recorded time, original value and currency:
Decision (keep, investigate, retract, restate):
Corrected total and currency, if restating:
Adjustment time with offset, route and age limit checked:
Business approval and original evidence retained:
Upload reference and individual row outcome:
Report date basis, range and action segment:
Original and adjusted conversion count and value observed:
Campaign goals, custom goal membership and timing reviewed:
Future signal fix and owner: