CLOUDFLARE / CLICK-PROTECTION BUYER REVIEW

Problem and business outcome:
Campaign/network/landing-page scope:
Reporting dates, timezones and conversion delay:

1. WEBSITE DELIVERY
Exact Cloudflare product/plan, rule and action:
Controlled direct test URL (not a live ad click):
Available request ID, timestamp, path and response:
cf-mitigated: challenge observed? Yes / No / Not collected
Page delivered? Form accepted? Legitimate task completed?
An issued or solved challenge is not a buyer-quality or billing verdict.

2. CONFIGURATION AND LEGITIMATE TRAFFIC
Which control can be scoped or excepted in this actual product?
Tested customer browsers, devices, consent paths and accessibility needs:
Required API, app, monitoring and integration paths still work?
Owner, proposed limited change, rollback condition and review date:

3. VISITOR AND ADDRESS EVIDENCE
Connection peer, trusted proxy/header source and any unresolved records:
Request rows / distinct observed IDs / sessions kept separate:
Qualified business outcomes and alternative explanations:
Do not turn a proxy range or shared address into a person or exclusion verdict.

4. AD-PLATFORM ACTION
Account/campaign scope and eligibility:
Proposed exclusion / submitted action / applied read-back:
Google native filtering and actual billing adjustments:
A website challenge is not a Google Ads criterion or refund receipt.

5. CONVERSION DELIVERY
Business event owner, server acceptance and qualification:
Any configured withholding, destination and parallel senders:
Actual CRM stage, paid outcome and destination diagnostics:
A stopped website request does not establish that every bad conversion stopped.

6. FULL COST AND DECISION
Current quoted subscription, relevant limits and required add-ons:
Setup, review and incident time; legitimate outcomes lost or restored:
Actual advertising cost/credits, qualified outcomes and contribution:
Decision: repair current setup / Cloudflare controls / ad protection / combination
Evidence still missing, owner and next review:
Do not multiply blocked request counts by average CPC to claim savings.

This is a review plan, not a completed provider benchmark.
https://adprotektor.app/blog/cloudflare-vs-click-fraud-protection/